Steve Loughnan

Rationalizing meat consumption: The 4Ns

Recent theorizing suggests that the 4Ns - that is, the belief that eating meat is natural, normal, necessary, and nice - are common rationalizations people use to defend their choice of eating meat. However, such theorizing has yet to be subjected to empirical testing. Six studies were conducted on the 4Ns. Studies 1a and 1b demonstrated that the 4N classification captures the vast majority (83%-91%) of justifications people naturally offer in defense of eating meat. In Study 2, individuals who endorsed the 4Ns tended also to objectify (dementalize) animals and included fewer animals in their circle of moral concern, and this was true independent of social dominance orientation. Subsequent studies (Studies 3-5) showed that individuals who endorsed the 4Ns tend not to be motivated by ethical concerns when making food choices, are less involved in animal-welfare advocacy, less driven to restrict animal products from their diet, less proud of their animal-product decisions, tend to endorse Speciesist attitudes, tend to consume meat and animal products more frequently, and are highly committed to eating meat. Furthermore, omnivores who strongly endorsed the 4Ns tended to experience less guilt about their animal-product decisions, highlighting the guilt-alleviating function of the 4Ns.

Poverty, inequality, and increased consumption of high calorie food: Experimental evidence for a causal link

Rising obesity represents a serious, global problem. It is now well established that obesity is associated with poverty and wealth inequality, suggesting that these factors may promote caloric intake. Whereas previous work has examined these links from an epidemiological perspective, the current paper examined them experimentally. In Study 1 we found that people experimentally induced to view themselves as poor (v. wealthy) exhibited increased calorie intake. In Study 2, participants who believed that they were poorer or wealthier than their interaction partners exhibited higher levels of anxiety compared to those in an equal partners condition; this anxiety in turn led to increased calorie consumption for people who had a strong need to belong. The findings provide causal evidence for the poverty-intake and inequality-intake links. Further, we identify social anxiety and a strong need to belong as important social psychological factors linking inequality to increased calorie intake.

Seeing (and treating) others as sexual objects: Toward a more complete mapping of sexual objectification

Sexual objectification has long been subject to academic enquiry. However, it is only in the last five years that psychologists have focused on measuring the interpersonal aspects of being objectified. In this article, we look first at the varieties of objectification, examining how objectification is conceptualized by different researchers. We examine who is the target of objectification, and who is likely to objectify. This reveals that objectification is widespread; although women tend to be the victims of objectification more than men. Further, we find that sex, aggression, and dislike play important roles for both genders in creating objectification. Although work on the consequences of being objectified is relatively new, we cover this growing area of work. We find that objectification changes both the ways people are viewed and the ways they are treated by others. Finally, we offer some new directions for researchers to move forward research in this domain. Word Count: 150

Sexualization reduces helping intentions towards female victims of intimate partner violence through mediation of moral patiency

This paper examines the influence of female sexualization on peoples willingness to provide help in cases of intimate partner violence (IPV). We examined how sexualization may make women seem lacking moral patiency and moral virtue both of which may lead to a reduced willingness to help. In the first study, participants read a fictitious newspaper article describing an IPV incident. They were then presented with a picture of the ostensible victim depicting the woman with either a sexualized or non-sexualized appearance. Participants judged both the victims moral patiency and morality, and then expressed their willingness to provide help to that victim. Although the sexualized victim was viewed as a lesser moral patient (Studies 1 and 2) and as less moral (Study 2), it was seeing the victim as unworthy of moral patiency rather than lacking moral virtue (immoral) that linked sexualization to reduced help. Controlling for participants sexism and womens admission of infidelity, Study 2 replicated that sexualization reduced helping intentions through a lack of moral patiency. Practical implications are discussed.

Internalizing objectification: Objectified individuals see themselves as less warm, competent, moral, and human

People objectify others by viewing them as less warm, competent, moral, and human (Heflick & Goldenberg, 2009, J. Exp. Soc. Psychol., 45, 598; Vaes, Paladino, & Puvia, 2011, Eur. J. Soc. Psychol., 41, 774). In two studies, we examined whether the objectified share this view of themselves, internalizing their objectification. In Study 1 (Nxa0=xa0114), we examined sexual objectification, and in Study 2 (Nxa0=xa062), we examined workplace objectification. Consistent across both studies, we found that objectification resulted in participants seeing themselves as less warm, competent, moral (Study 2 only), and lacking in human nature and human uniqueness. These effects were robust to perceiver gender and familiarity (Study 1), and whether another person or a situation caused the objectification (Study 2). In short, the objectified see themselves the manner they are seen by their objectifiers: as lacking warmth, competence, morality, and humanity.

The role of self-objectification and women’s blame, sympathy, and support for a rape victim

Sexual aggression is prevalent and damaging in our culture, and sources of support or blame following an attack of this kind can be important influences on the recovery process. This pair of studies investigate the nature of women’s blame reactions towards survivors of sexual aggression, as well as the potential for provision of sympathy and support. Specifically, we focused on the previously neglected role of female self-objectification. It was expected that increased self-objectification would lead to decreased sympathy and support, and more rape victim blame. However, results of Study 1 showed that chronic self-objectification was actually related to higher levels of sympathy and support for a rape victim. Study two built upon the limitations of study one, and examined similar questions. It was expected that women who engaged in greater self-objectification would again show greater sympathy and support for the victim, replicating study one’s results, and this was supported with a different scale. The overall relationship between self-objectification and sympathy and support was driven by body-relevant control beliefs. Implications and future directions are discussed.

The object of my aggression: Sexual objectification increases physical aggression toward women

Objectification involves reducing someone to a sexual object, rather than seeing them as a full person. Despite numerous theoretical claims that people are more aggressive toward the objectified, and empirical evidence that objectification is linked to high willingness to aggress, rape proclivity, and aggressive attitudes, no research has examined a causal link between objectification and physical aggression, particularly in the context of provocation. In two experiments, we examined this predicted link. In Experiment 1, using a 2 (objectification: no/yes)u2009×u20092 (provocation: no/yes) factorial between-subjects design, we investigated the effects of objectification, induced via body focus during a face-to-face interaction, and provocation on physical aggression toward a female confederate. Our results revealed a significant main effect of provocation, a marginal main effect of objectification, and a significant interaction between these variables. In the absence of a provocation, focusing on a womans body increased aggression toward her. Experiment 2 replicated Experiment 1 using a video of a target woman instead of a face-to-face interaction. Again, our results showed a significant two-way interaction between objectification and provocation, wherein objectification increased aggression in the absence of provocation. Overall, this research indicates that objectification can lead to heightened physical aggression toward objectified women.

When my object becomes me

Past research on the mere ownership effect has shown that when people own an object, they perceive the owned objects more favorably than the comparable non-owned objects. The present research extends this idea, showing that when people own an object functional to the self, they perceive an increase in their self-efficacy. Three studies were conducted to demonstrate this new form of the mere ownership effect. In Study 1, participants reported an increase in their knowledge level by the mere ownership of reading materials (a reading package in Study 1a, and lecture notes in Study 1b). In Study 2, participants reported an increase in their resilience to sleepiness by merely owning a piece of chocolate that purportedly had a sleepiness-combating function. In Study 3, participants who merely owned a flower essence that is claimed to boost creativity reported having higher creativity efficacy. The findings provided insights on how associations with objects alter ones self-perception.

When my object becomes me : the mere ownership of an object elevates domain-specific self-efficacy

Past research on the mere ownership effect has shown that when people own an object, they perceive the owned objects more favorably than the comparable non-owned objects. The present research extends this idea, showing that when people own an object functional to the self, they perceive an increase in their self-efficacy. Three studies were conducted to demonstrate this new form of the mere ownership effect. In Study 1, participants reported an increase in their knowledge level by the mere ownership of reading materials (a reading package in Study 1a, and lecture notes in Study 1b). In Study 2, participants reported an increase in their resilience to sleepiness by merely owning a piece of chocolate that purportedly had a sleepiness-combating function. In Study 3, participants who merely owned a flower essence that is claimed to boost creativity reported having higher creativity efficacy. The findings provided insights on how associations with objects alter ones self-perception.

The animal in you

Criminal acts are sometimes described using animal metaphors. What is the impact of a violent crime being described in an animalistic versus a non-animalistic way on the subsequent retribution toward the perpetrator? In two studies, we experimentally varied animalistic descriptions of a violent crime and examined its effect on the severity of the punishment for the act. In Study 1, we showed that compared to non-animalistic descriptions, animalistic descriptions resulted in significantly harsher punishment for the perpetrator. In Study 2, we replicated this effect and further demonstrated that this harsher sentencing is explained by an increase in perceived risk of recidivism. Our findings suggest that animalistic descriptions of crimes lead to more retaliation against the perpetrator by inducing the perception that he is likely to continue engaging in violence.