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Dive into the research topics where Steven J. Shaw is active.

Publication


Featured researches published by Steven J. Shaw.


Journal of Marketing | 1971

Managerial analysis in marketing

Steven J. Shaw; Frederick D. Sturdivant


Journal of Marketing | 1965

Behavioral Science Offers Fresh Insights on New Product Acceptance

Steven J. Shaw


Journal of Marketing | 1957

Store Merchandise Publicity on the Women's Pages

Steven J. Shaw


Journal of Marketing | 1970

Science in marketing management

Steven J. Shaw; M. S. Moyer


Journal of Marketing | 1961

Behavioral Principles in Salesmanship Courses

Steven J. Shaw


Journal of Marketing | 1980

Products Liability and the Reasonably Safe Product@@@The Evaluation of Consumer Protection Laws: The Case of the Fair Credit Reporting Act@@@Consumers and the Federal Trade Commission: An Empirical Investigation@@@Consumerism: New Challenges for Marketing

Steven J. Shaw; Alvin S. Weinstein; Aaron D. Twerski; Henry R. Piehler; William A. Donaher; Louis W. Stern; Robert Dewar; Allan R. Drebin; Lynn W. Phillips; Brian Sternthal; Priscilla A. Labarbera; Norman Kangun; Lee Richardson


Journal of Marketing | 1973

Marketing management strategy : cases and problems

F. Brown Whittington; Steven J. Shaw; John F. Willenborg; Richard E. Stanley


Journal of Marketing | 1968

Interdisciplinary Compact@@@Personal Selling in a Modern Perspective

Steven J. Shaw; Patrick J. Robinson; Bent Stidsen


Journal of Marketing | 1967

Realistic Simulation@@@Management Games for Teaching and Research

Steven J. Shaw; E. M. Babb; L. M. Eisgruber


Journal of Marketing | 1966

Integration and Synthesis@@@Marketing: Contributions from the Behavioral Sciences

Steven J. Shaw; Gerald Zaltman

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Henry R. Piehler

Carnegie Mellon University

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