Stuart H. Surlin

Uses of Jamaican talk radio

This study extended talk radio research to a developing nation setting. Results received from a Kingston, Jamaica sample of 268 adults, with access to 10 call‐in programs, supported the hypothesis that information and surveillance are the primary gratifications sought from call‐in radio programs in a developing nation. In contrast to U.S. results, reinforcement and companionship were less sought from talk radio listening. Lower socioeconomic status, lower educated, and higher isolated listeners were most apt to find gratification through a range of call‐in programs. These results indicate a potentially important role for call‐in radio in developing nations.

Gender in Canadian local television news: Anchors and reporters

This study examined local television news reporting on publicly owned and operated (CBC) stations and private network (CTV and TVA) affiliated stations in the same community. Has government policy had any effect on the ratio of males and females appearing in local television news anchor and reporter roles, the placement and length of these appearances, and the type of stories assigned? Dramatic differences were found in the number and use of women as anchors on public and private network affiliates, suggesting that government commitment to gender equality does make a difference. That breakthrough, however, was not duplicated with respect to reporters.

‘Image’ Perceptions Vary between Male, Female ad Students

a similar size, The American Heritage Dictionary of the mglish Language, adhere to the idea that a dictionary attempts to define a standard usage of the language, by frequently denoting a word as colloquial or slang and calling attention to the fact that certain usages are in dispute. In time the collections will need revising. New almanacs, handbooks, city directories, and new titles-the UPI-AP stylebook, for example-will need to be purchased. The revision will be conservative because the collections are meant to be a model and not necessarily a library of the latest information. The total cost of the collection was about

Perceived Need for Minority Ownership of Radio Stations

700 for the editing laboratory and about

Value System Changes by Students as Result of Media Ethics Course.

200 for each of the two reporting laboratories. Because of these book collections and other expensive equipment, such as television sets and typewriters, the laboratories are locked and opened by the instructors. A slide-tape presentation about the books in the laboratories is being prepared for instructional use by the editing and reporting classes. Using a dictionary and recognizing the differences among the commonly used dictionaries is emphasized in the presentation.

“Roots” research: A summary of findings

it appeared in the newspaper headlines and as the lead story in coverage by most of the electronic media, the public did not seem to be influenced by it. This unsuccessful media agenda setting may be explained by the medias prior publicity of the event. The purpose of the Presidents trip, according to prior media reports, was to support Republican candidates, a n issue which was number one on both media and public agenda. The public, therefore, may have already had their agendas set. They may have been so conditioned to believe that the Presidents visit was to campaign for Republican candidates that they failed to adjust to new cues. Evidence for the agenda setting function of the mass media in specific event situations is questionable from the present results. Certainly, no wide-spread support for the operation of the theory in this more controlled context can be claimed, though correlations are moderate.