Sue Curry Jansen

Designer nations: Neo-liberal nation branding – Brand Estonia

This article critically examines the emergence of nation branding as a commercial practice at the end of the Cold War by conceptualizing it as a means for nations to redefine and reposition themselves within the master narrative of globalization. It examines the industry literature of the nation branding movement, which seeks to legitimate the practice. It argues that nation branding is an engine of neo-liberalism that explicitly embraces a reductive logic, which privileges market relations (market fundamentalism) in articulations of national identity; also contends that nation branding is a risky business that can backfire, since its success depends, in large part, on the intuitive knowledge of individual industry ‘creatives’. It maintains that the methodology of nation branding, qua methodology, is profoundly anti-democratic. It offers recommendations for making nation branding more transparent and accountable to democratic values, but also explores Umbertos concept of ‘semiotic guerrilla warfare’ as a possible strategy for disrupting nation branding and redirecting initiatives to rethink national identity in more democratic directions.

Televising international sport: race, ethnicity, and nationalistic bias.

This study used both qualitative and quantitative analyses to discern whether the narratives, metaphors, framing devices, and production practices in televised international athletic events differed by the race, ethnicity, or nationality of athletes. About 340 hours of videotapes of 7 televised international athletic events were used to study key aspects of production: (a) commentator descriptions of 161 athletes in 31 competitions, (b) 30 personal interviews drawn from 3 of the events under study, and (c) 5 opening and closing segments that commonly unify themes and metaphors and that produce the look of an event. Six major findings include the following: (a) efforts were made to provide fair treatment of athletes, (b) the treatment of race and ethnicity varied across productions, (c) little evidence of negative representations of Black athletes, (d) representations of Asian athletes drew on cultural stereotypes, (e) representations of Latino-Hispanic athletes were mixed, and (f) nationalistic bias was evident.

Phantom Conflict: Lippmann, Dewey, and the Fate of the Public in Modern Society

Contrary to the prevailing view in media and cultural studies, philosopher John Dewey and journalist Walter Lippmann did not represent different schools of thought. They were not adversaries in a great public debate about the fate of the public in modern democracies in the 1920s. Rather, their exchange about the “phantom” public was reframed as a conflict in the early 1980s, a reframing which has achieved broad interdisciplinary acceptance even though its rests on a casual rhetorical trope, not historical documentation. The reframing provides a salutary but inaccurate origin story for American media and cultural studies, illustrates the hazards of relying on secondary interpretations of historical sources, and deflects attention away from realistic assessment of the problems confronting democracy today. Dismantling this disciplinary folklore is essential to the integrity of the emerging “new history” of media and communication.

The stranger as seer or voyeur: A dilemma of the peep-show theory of knowledge

The belief that ‘the stranger’ (outsider, disinterested third party) sees things more clearly, i.e. is more “objective,” is seen to be a corner-stone of folk wisdom; underlying Western judicial thought and concepts of objectivity in the social sciences. The author raises the dilemma that both positivistic and humanistic sociologists accept this belief—suggesting 1) that it is a residue of positivism and a quest for certain knowledge, or 2) the possibility that ‘the stranger’ does gain deeper insight into group life than members. The paper examines the concept of the stranger, considering the aura of charisma that seems to have been attached to it in ordinary discourse as well as within the sociological dialogue. Two types of strangers are described: outsiders and enemies within. Finally, an attempt is made to examine the testimony of prominant strangers as they describe their marginal status and speculate on the ways that status has made them unusually perceptive observers of social phenomena.

Market Censorship Revisited: Press Freedom, Journalistic Practices, and the Emerging World Order

This essay undertakes a wide-ranging assessment of the ways current transformations in global political formations are being configured within Western news discourses. Inspired by but not modeled after Raymond Williams’s (1976) Keywords, this analysis identifies some of the structures, conditions, and theoretical issues that need to be addressed to construct a vocabulary of key terms in the current interpretive crises. Situated within the assumptions of media-critical theory, it examines the relevance of recent feminist and philosophical approaches to metaphor, how terms become naturalized in political discourse, key terms in post-cold war political linguistics, and their implications for democracy and the critical spirit.