Suhardi Wan Mansor

The relationship between product quality and purchase intention: The case of Malaysia's national motorcycle/scooter manufacturer

This study aims to determine the level of product quality based on the eight quality dimensions framework and the relationship towards the buyer purchase behaviour. For a good understanding of the study, a case study on Malaysia’s national motorcycle/scooter manufacturer has been used by considering the lack of theoretical studies being conducted on the sales of motorcycle/scooter products. In this study, the result shows the level of customer perceptions has no significant impact on the customer purchase decision. The customers are looking at other elements beyond quality perceptions on their purchase decision and only they themselves understand what they are actually looking for. Buyers may not rely on the perceptions of quality alone in deriving intention to purchase or not to purchase any motorcycle/scooter product. Another possible reason is the introduction of beneficial impact as a mediator between product quality and purchase intention (indirect effect) as suggested by past researches which could increase the importance of perceived quality in the study relationships. Future research should focus on a similar study of product quality and purchase intention to the Yamaha and Honda brand for being the closest competitors to Modenas in the market. It is expected that, from the findings of the study of both brands, it could lead to a clearer picture on the relationship that exist between product quality and buyer purchase behaviour.

The Use of ICT in Public and Private Institutions of Higher Learning, Malaysia

This study examines the extent of ICT utilization among the members of Faculty A of four public higher learning institutions (IPTA) and seven private higher learning institutions (IPTS) in Northern Malaysia. Its focus is on a) to investigate the extent of ICT resources provided by universities authorities, b) focus on types and extent of ICT usage in daily activities, c) to explore the ICT proficiencies level and d) to investigate the level of ICT integration in teaching activities. A total of 76 responses out of 77 from IPTA and only 105 out of 108 responses of IPTS are usable for further analysis in this study. Findings indicate that in the IPTA, though the facilities provided are not as plenty as in IPTS, the level of usage is quite encouraging. While in the IPTS, the levels of ICT usage among the educators are still not satisfactorily. Results also indicated that usage frequencies are more prone on informative in nature, besides integrating computer technology. Furthermore, the study also indicates that there were considerable differences in the use of ICT by educators in their perceived proficiencies and integrating computer technology. This study could be improved by expanding the total sampling population to all faculties in both universities. Methods of analysis could also be varied beyond the descriptive analysis done. Factors that could hinder the level of ICT usage by the educators could also be studied.