SuKyoung Kim

The Relationship between Preference and Information Types: An Approach to a Preference Model in Intuitive Decision-Making

The aim of this research was to explore that information types make a difference in decision-making. In this experiment, two types of stimuli were used as information types: (1) car front photographs as Uninominal information stimuli (2) Car front & side pair photographs as Binominal information stimuli. Twenty university students participated in the experiment. While Uninominal information stimuli showed a statistical significant difference between like-dislike and aesthetic, Binominal information stimuli showed a statistical significant difference not only between like-dislike and preference, but also between like-dislike and pleasure.

An approach to enhanced Kansei engineering

This paper presents evaluation methods by comparing of multi-faceted design approaches focused on Kansei definitions. The authors suggest subjective innate filter concept to explain the Kansei subjectivity. And the understanding on the subjectivity makes this Kansei definition different from the other definitions. Design researches have been evolved from object-entered to human-centered, and Kansei engineering is based on the human-centered understandings. The worthy of the current paper is that (1) the Kansei definition explains individual diverse decisions in the same situation; and (2) the definition clarifies the reason why individual experiences make decision differences.