Susan Ainsworth

Critical discourse analysis and identity: why bother?

Critical discourse analysis (CDA) and other forms of discourse analysis are regularly used to study identity, but rarely do researchers systematically compare and contrast them with other theories to identify exactly what a discursive approach contributes. In this paper, we take the example of a particular identity – the older worker – and systematically compare the contribution of CDA with other approaches, including economics, labour market research, gerontology and cultural studies. In so doing, we show the kinds of research questions that CDA can address, which other theories grappling with identity cannot. In this way, we hope to delineate more clearly what CDA is, to identify specifically how it contributes to the study of identity, and to show what it can do, compared to other theories. Cynthia Hardy has been Professor of Management at the University of Melbourne since 1998. Previously, she was a professor in the Faculty of Management at McGill University in Canada. Her main research interests revolve around the study of power and politics in organizations, organizational discourse theory and critical discourse analysis, and she is particularly interested in how power and politics occur within a larger discursive context. She recently published Discourse Analysis: Investigating Processes of Social Construction with Nelson Phillips, as well as co-editing a special issue of Organization Studies on organizational discourse and the Sage Handbook of Organizational Discourse. In total, she has published 12 books and edited volumes, including the Handbook of Organization Studies, published by Sage, which won the George R. Terry Book Award at the 1997 Academy of Management. She has written over 60 journal articles and book chapters, and her work has appeared in many leading international journals, including the Academy of Management Journal, Organization Studies, Journal of Management Studies, Human Relations, Organization Science and California Management. Susan Ainsworth is currently a lecturer in work and organizational studies at the University of Sidney. Her research interests include gender and employment, older workers, critical organization studies, discourse analysis, the social construction of identity, the impact of information and communication technologies on work and organizations and public policy. She has published in Organization Studies (2003), Gender, Work & Organization (2002) and Tamara: Journal of Critical Postmodern Organization Science (2001) and has a joint chapter (with Cynthia Hardy) on discourse and identity in the Sage Handbook on Organizational Discourse Analysis (2004).

The Rhetoric of Institutional Change

This paper analyses how a case for institutional change is made through rhetoric in an individual text. Drawing on Aristotle’s three types of rhetorical justification, logos, pathos and ethos, we make three contributions. First, we show that the multiple competing logics which often dominate a field can become incorporated into key texts. As a result, the notionally rational argumentation repertoires which underpin each logic exist in tension, and are prone to contradict each other, making it difficult for a text to support convincingly one logic rather than another on the basis of logos appeals. In such instances, the authors of a text may favour one logic over another through the strategic use of ethos (moralizing) and pathos (emotion-evoking) rhetoric. Second, we demonstrate how ethos and pathos function to construct social categories (identities) and draw on dominant cultural myths. Third, we theorize these textual strategies as acts aimed at reconfiguring relations of power/knowledge.

The ‘Feminine Advantage’: A Discursive Analysis of the Invisibility of Older Women Workers

This article discusses the overlap of gender and age identity and its implications in a specific political context — a public inquiry into the problems facing the older unemployed. Using discourse analysis, it examines how ‘older worker’ identity is socially constructed in this setting. At the beginning of the inquiry, fundamentally gendered versions of ‘older worker’ identity were initially constructed, yet by its conclusion, female versions had disappeared. The analysis shows that this ‘invisibility’ of female ‘older worker’ identity is the outcome of a central discursive struggle for recognition of older male workers as a disadvantaged group in the labour market. This ‘disadvantaged’ status is achieved by constructing a companion version of ‘feminine advantage’ in the search for employment. The article discusses the complexity of discursive processes through which this invisibility is accomplished and its implications for those targeted by female and male older worker identity.

Families Divided: Culture and Control in Small Family Business

In this article, we explore the dynamics of control, compliance and resistance using two case studies where ‘family’ has symbolic, material and ideological significance. While the ‘family’ metaphor is often invoked to suggest a normative unity and integration in large organizations, we investigate the use of shared understandings of divisions (Parker 1995) and difference, as well as unity and similarity, in constituting organizational culture in two small family-owned firms. Diverging from mainstream family business research, we adopt a critical and interpretative approach that incorporates employee perspectives and explores how forms of control and resistance need to be understood in relation to their local contexts. We also argue that organization studies could benefit from revisiting progressive assumptions that equate developments in forms of organization with forms of organizational control.

Mind over body: Physical and psychotherapeutic discourses and the regulation of the older worker

We examine how physical and psychotherapeutic discourses regulate the identity work of older workers. We show that they have separate effects: physical discourse inferred that the loss of work for older workers would be permanent whereas psychotherapeutic discourse suggested that the solution to unemployment lay in the mind of older workers themselves. They also have combined effects through the notion of grief: older workers are expected to progress through the normative stages of grief to arrive at acceptance of job loss and continued exclusion from the labour market. Despite moments of resistance in the identity work of older workers, these individuals were subjected to these regulatory effects through three key processes: participation by individual older workers in these discourses through their own identity work; collaboration from a range of diverse actors in contributing to this identity work; and translation of the meaning as initial narratives are retold by other actors.

Online consultation: E-Democracy and E-Resistance in the Case of the Development Gateway

To explore the implications of the Internet for the relationship between organizational communication and power, this article compares two online forums established in response to the introduction of a new e-organization: the Development Gateway. The article analyzes postings to the forums to explore the capacity of the Internet to foster democracy, and to investigate how power and resistance are exercised through this medium. Findings show that, rather than equate resistance with participation, as some models of democracy do, the dynamics of power and resistance are more complex, and resistance and power can take participative and nonparticipative forms.!

What’s Age Got to Do With It? On the Critical Analysis of Age and Organizations

Age, as an embodied identity and as an organizing principle, has received scant attention in organization studies. There is a lack of critical appreciation of how age plays out in organizational settings, the material and discursive dynamics of age practices, how age discourses impact on the body, and how age and ageing intersect with other identity categories. This is curious since age works as a master signifier in contemporary society and is something that affects us all. In this introductory essay, we show how the papers in this special issue redress this lacuna by enhancing and challenging what we know about age and organizations. We also set out an agenda for stimulating research conversations to bring an age-sensitive lens to organizational analysis. We structure our analysis around two focal points: age as an embodied identity, and the symbolic meanings of age within organizing practices. In doing so, we aim to provide a catalyst not only for research on age in organizations but also about the aged nature of organizing.

Same time, next year?

Purpose – The purpose of this paper is to explore the dynamics between management approach, human resource systems and practices, and responses of seasonal workers.Design/methodology/approach – After reviewing literature on contingent workers focusing on seasonal workers in particular, this paper presents a case study of how seasonal work is managed in a specific organisational context.Findings – There is a noticeable gap between the organisations initial approach to human resource management (during recruitment and induction) and the way employees are actually managed during the course of their employment. While seasonal employees may have low levels of organisational commitment as a consequence, nevertheless their commitment to colleagues, supervisors, and in some cases, clients has side‐benefits for the organisation.Research limitations/implications – The research is based on a single case study and has illustrative value. The characteristics of seasonal work described in the case reflect a specific i...

The construction of the older worker: privilege, paradox and policy:

Our study of a public inquiry shows how particular constructions of the older worker — as male and lacking in self-esteem — were privileged as a result of discursive manoeuvres that established comparative disadvantage among different identities. Paradoxically, traditional gender stereotypes were subverted to construct female willingness to accept low status, low paid jobs as a reason why they did not need help in the form of policy initiatives; while mens intransigence meant they deserved greater support. A second paradox concerned the construction of the older worker as lacking self-esteem: it led to self-esteem based solutions that were the responsibility of the individual to remedy but, precisely because older male workers lacked self-esteem, they were unable to help themselves and needed the help of employment and welfare agencies. Thus we can see the link between particular identity constructions, discourse and the reproduction of particular institutional structures.

Subjects of Inquiry: Statistics, Stories, and the Production of Knowledge:

Statistics and stories are often equated with different types of knowledge in contemporary western societies: statistics are associated more with the authority of objective, disinterested experts while stories are able to encapsulate subjective, personal experience. In this paper, we explore how both genres were used to produce knowledge in the context of a public inquiry on the problems facing older workers in securing and maintaining employment. Drawing on the concept of power/knowledge relations we examine how statistics and stories were used in different inquiry texts and trace their use across texts over time. Our findings show that to establish their authority as a valid form of knowledge representing the subject of inquiry, statistics and stories both had to be embedded in the appropriate discursive conventions. In the case of statistics, knowledge had to be expressed through discursive conventions that conveyed distance from the subject of inquiry, i.e. independent, objective research. In contrast, stories produced knowledge through discursive conventions that established proximity to the older worker – by being or knowing an older worker. The study shows the effects of these discursive conventions on how knowledge is institutionalized through processes of textual re-inscription, as well as the way in which they constructed a marginalized older worker subject.