Susan Dann
University of the Sunshine Coast
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Publication
Featured researches published by Susan Dann.
Journal of Macromarketing | 2016
Susan Dann; Stephen Dann
Social change through the use of social marketing has often grappled with the principle of “social good”. Building on the tradition of Klein and Laczniak (2009, 2012) in applying Catholic Social Teaching (CST) to commercial marketing, this paper outlines the points of similarity and divergence of contemporary social marketing frameworks with CST. As social marketing theory and practice moves away from its marketing parent discipline roots, this paper argues that CST with its focus on human dignity, subsidiary and the common good provides an increasingly relevant and compatible framework with which to evaluate ethical issues emerging in the social marketing domain. There is potential for social marketers to draw on the intellectual work underpinning CST to inform social marketing practice in engaging in the delivery of social benefit independent of the religious tradition.
Archive | 2001
Susan Dann; Stephen Dann
ACR North American Advances | 1998
Susan Dann; Stephen Dann
Archive | 2011
Stephen Dann; Susan Dann
QUT Business School | 2006
Stephen Dann; Susan Dann; Judy Drennan; Rebekah Russell-Bennett
2nd Australasian Nonprofit and Social Marketing Conference, The Bowater School, at the threshold: challenges and developments in social, sport and arts marketing | 2005
Stephen Dann; Susan Dann
Archive | 2004
Stephen Dann; Susan Dann
Archive | 2011
Stephen Dann; Susan Dann
Archive | 2011
Stephen Dann; Susan Dann
Archive | 2011
Stephen Dann; Susan Dann