Susan Hine

Marketing Premium Food Products in Emerging Economies

Abstract Developing branded food products, that signal higher standards, presents a challenge to processors in newly emerging markets. Many studies have been conducted to learn about consumer awareness and willingness to pay for higher quality products with particular attention to local origin, organic, or environmentally friendly products in developed countries. This study focuses on attributes that may increase demand for domestic cheese in Macedonia. We find the willingness to pay to premiums for higher quality, taste, consistency and certified “safe” cheese is relatively high, and with respect to determining target markets, income, region, shopping behavior and various other demographics all help to delineate potential consumers of premium cheese.

RURAL SUPPLY COOPERATIVE CAPITAL BUDGETING DECISION CASE: FEASIBILITY STUDY OF AUXILIARY ENTERPRISES FOR A RURAL SUPPLY COOPERATIVE

This capital budgeting case evaluates the feasibility of adding an auxiliary enterprise to a feed milling operation that an agricultural supply cooperative is considering purchasing. Both quantitative and qualitative objectives are taken into consideration regarding the cooperatives financial position, community employment, and farm level feasibility.