Susumu Tsujihara

Invited Paper: 65.3: Invited Paper: Development of Image Quality Technology for Digital High Definition Plasma TV

The requirements for flat, thin TVs that have high image quality is increasing along with the spread of digital broadcasting services and the growing popularity of Digital Versatile Discs (DVDs). We have developed a new Digital High Definition Plasma TV to satisfy such demands. The new product features an improved-image-quality system which offers images of 3.62 billion colors and a maximum gray scale with 2048 levels. This new system incorporates innovative color creation technology to produce vivid images as well as proprietary motion pattern noise reduction technology to eliminate most of the motion picture anomalies and artifacts which are a continuing problem with Plasma Display Panel (PDP) TVs. This technology makes it possible to gain a 10% increase in brightness along with a 10% decrease in power consumption.