Tama Leaver

Instagrammatics and digital methods: Studying visual social media, from selfies and GIFs to memes and emoji

ABSTRACT Visual content is a critical component of everyday social media, on platforms explicitly framed around the visual (Instagram and Vine), on those offering a mix of text and images in myriad forms (Facebook, Twitter, and Tumblr), and in apps and profiles where visual presentation and provision of information are important considerations. However, despite being so prominent in forms such as selfies, looping media, infographics, memes, online videos, and more, sociocultural research into the visual as a central component of online communication has lagged behind the analysis of popular, predominantly text-driven social media. This paper underlines the increasing importance of visual elements to digital, social, and mobile media within everyday life, addressing the significant research gap in methods for tracking, analysing, and understanding visual social media as both image-based and intertextual content. In this paper, we build on our previous methodological considerations of Instagram in isolation to examine further questions, challenges, and benefits of studying visual social media more broadly, including methodological and ethical considerations. Our discussion is intended as a rallying cry and provocation for further research into visual (and textual and mixed) social media content, practices, and cultures, mindful of both the specificities of each form, but also, and importantly, the ongoing dialogues and interrelations between them as communication forms.

Watching Battlestar Galactica in Australia and the Tyranny of Digital Distance

In an era where communication technologies can move digital media at close to the speed of light, this paper explores the rupture between this technical potential and the actual model by which international television screening dates are determined in Australia. As the delays between overseas and Australian airdates can be as long two years, and average over six months, the rapid rise in both official and fan-produced online material and interaction relating to television series has given rise to a massive but largely unfulfilled demand for simultaneous access to episodes across the globe. Using the case study of the critically acclaimed fan favourite Battlestar Galactica, this paper outlines some of the strategies by which producers build global fan loyalty — from official websites, blogs, commentary podcasts and online deleted scenes to exclusive webisodes and official participation in fan forums. The paper argues that these trends, combined with the time delay between release dates, are the largest factors contributing to the unlawful downloading of television via peer-to-peer file-sharing platforms such as BitTorrent. In attempting to maintain distribution models that began as geographic necessities, but have become exclusively political and economic decisions in an era of digital communication technologies, this paper argues that media corporations are perpetuating a ‘tyranny of digital distance’ and alienating their own audiences.

Researching the Ends of Identity: Birth and Death on Social Media

This paper argues that expanding the scope of social media studies to examine birth and early life at one end, and death and memorialisation at the other, demonstrates that social media is never just about an individual, but also the way individuals are always already joined together as families, groups, communities and more. Mapping these ends of identity also reveals more of the nuances of everyday social media use and its impact.

Intimate Surveillance: Normalizing Parental Monitoring and Mediation of Infants Online:

Parents are increasingly sharing information about infants online in various forms and capacities. To more meaningfully understand the way parents decide what to share about young people and the way those decisions are being shaped, this article focuses on two overlapping areas: parental monitoring of babies and infants through the example of wearable technologies and parental mediation through the example of the public sharing practices of celebrity and influencer parents. The article begins by contextualizing these parental practices within the literature on surveillance, with particular attention to online surveillance and the increasing importance of affect. It then gives a brief overview of work on pregnancy mediation, monitoring on social media, and via pregnancy apps, which is the obvious precursor to examining parental sharing and monitoring practices regarding babies and infants. The examples of parental monitoring and parental mediation will then build on the idea of “intimate surveillance” which entails close and seemingly invasive monitoring by parents. Parental monitoring and mediation contribute to the normalization of intimate surveillance to the extent that surveillance is (re)situated as a necessary culture of care. The choice to not survey infants is thus positioned, worryingly, as a failure of parenting.

Joss Whedon, Dr. Horrible, and the Future of Web Media

In the 2007 Writers Guild of America strike, one of the areas in dispute was the question of residual payments for online material. On the picket line, Buffy creator Joss Whedon discussed new ways online media production could be financed. After the strike, Whedon self-funded a web media production, Dr. Horribles Sing-Along Blog. Whedon and his collaborators positioned Dr. Horrible as an experiment, investigating whether original online media content created outside of studio funding could be financially viable. Dr. Horrible was a bigger hit than expected, with a paid version topping the iTunes charts and a DVD release hitting the number two position on Amazon. This article explores which factors most obviously contributed to Dr. Horribles success, whether these factors are replicable by other media creators, the incorporation of fan labor into web media projects, and how web-specific content creation relates to more traditional forms of media production.

Visualising the ends of identity: pre-birth and post-death on Instagram

ABSTRACT This paper examines two ‘ends’ of identity online – birth and death – through the analytical lens of specific hashtags on the Instagram platform. These ends are examined in tandem in an attempt to surface commonalities in the way that individuals use visual social media when sharing information about other people. A range of emerging norms in digital discourses about birth and death are uncovered, and it is significant that in both cases the individuals being talked about cannot reply for themselves. Issues of agency in representation therefore frame the analysis. After sorting through a number of entry points, images and videos with the #ultrasound and #funeral hashtags were tracked for three months in 2014. Ultrasound images and videos on Instagram revealed a range of communication and representation strategies, most highlighting social experiences and emotional peaks. There are, however, also significant privacy issues as a significant proportion of public accounts share personally identifiable metadata about the mother and unborn child, although these issue are not apparent in relation to funeral images. Unlike other social media platforms, grief on Instagram is found to be more about personal expressions of loss rather than affording spaces of collective commemoration. A range of related practices and themes, such as commerce and humour, were also documented as a part of the spectrum of activity on the Instagram platform. Norms specific to each collection emerged from this analysis, which are then compared to document research about other social media platforms, especially Facebook.

Framing the women’s AFL: contested spaces and emerging narratives of hope and opportunity for women in sport

Abstract This article explores historical, contemporary and emerging sites of contestation within sports, with a particular focus on women’s Australian Rules football in Australia. Sport played out on the field, in the media, popular culture, governance and legal arenas are positioned in this article as contested public spaces. The increasing presence of women in these spaces is seen as a shift towards a more socially just sporting space. With an emphasis on the contemporary sporting landscape and the historical commencement of the national women’s Australian Football League Women (AFLW) competition in February 2017, the evolution of this sport as a contested space can be understood as it relates to narratives of hope and opportunity for women. With overwhelming public feeling that the first AFLW season was a success, it is time to pause and consider what this development means for elite women’s sport, and women in contemporary Australian society more broadly.

Zynga's Farmville, Social Games and the ethics of Big Data Mining

The increasing necessity of engaging in social interaction through online commercial providers such as Facebook, alongside the ability of providers to extract, aggregate, analyse, and commercialise the data and metadata such activities produce, have attracted considerable attention amongst the media and academic commentators alike. While much of the attention has been focused on the data mining of social networking services such as Facebook, it is equally important to recognise the widespread adoption of large-scale data mining practices in a number of realms, including social games such as the well-known FarmVille and its sequels, created by Zynga. The implicit contract that the public who use these services necessarily engage in requires them to trade information about their friends, their likes, their desires, and their consumption habits in return for their participation in the service. This paper will critically explore the realm of social games utilising Zynga as a central example, with a view to examine the practices, politics, and ethics of data mining and the inherent social media contradiction. In determining whether this contradiction is accidental or purposeful, this paper will ask, in effect, whether Zynga and other big data miners behind social games are entrepreneurial heroes, more sinister FarmVillains, or whether it is possible at all to draw a line between the two? In doing so, Zynga’s data mining approach and philosophy provide an important indicator about the broader integration of data analytics into a range of everyday activities.

Infancy Online: An Introduction

This article introduces a Special Issue on the topic of infancy online, addressing a range of issues, including representation, privacy, datafication, and children’s rights. The 7 articles included map important arenas of emerging research which highlight a range of increasingly urgent questions around the way infants are situated online, the longer term ramifications of infant online presences, and the ways in which infants and young children participate as users of online media.