Tamira King

Interviews of deshopping behaviour: an analysis of theory of planned behaviour

Research reveals alarming results on the prevalence of the dishonest consumer behaviour known as deshopping. Deshopping is the “deliberate return of goods for reasons other than actual faults in the product, in its pure form premeditated prior to and during the consumption experience”. In effect this means buying something with no intention of keeping it. The authors consider the implications of deshopping and retailers’ prevention of deshopping, exploring the research undertaken to date and the methodology for further research.

The management of deshopping and its effects on service: A mass market case study

Purpose – Deshopping is the return of products, after they have fulfilled the purpose for which they were borrowed. Previous research indicates that deshopping is a prevalent and growing consumer behaviour. This paper seeks to examine deshopping from a retail perspective. It is a case study of interviews conducted with a mass‐market retailer, to investigate their awareness and management of this behaviour.Design/methodology/approach – This paper is a case study of nine interviews conducted with different levels of staff at a mass‐market retailer in their flagship London store, to investigate their awareness and management of deshopping.Findings – The findings demonstrate the beliefs, attitudes and emotions of the different levels of employees towards deshopping and demonstrate their attempts to manage deshopping and combat the negative affects of this on customer service.Research limitations/implications – The limitation of this research is that it is only conducted with one high‐street retailer. However,...

A commentary on social and experiential (e-)retailing and (e-)shopping deserts.

Purpose – The last ten years have seen a gradual withdrawal of retail facilities from many local areas and the consequent growth of “shopping deserts” resulting in social and health disbenefits. The purpose of this paper is to examine the potential for e‐shopping to fill the vacuum and to assist disadvantaged shoppers.Design/methodology/approach – The paper uses prior published research to comment on the extent to which e‐retailing may be the shopping solution of the future?Findings – The internet has limited potential to compensate for shopping deserts, as consumers who do not have a good range of physical shops within walking distance also tend to lack access to the internet.Research limitations/implications – The paper is based solely on prior research. The authors recommend action research that may hopefully help excluded shoppers to become more included by addressing the problems of access to e‐shopping.Practical implications – Government, service providers and e‐retailers may consider interventions ...