Teodora Roman

National culture and higher education as pre-determining factors of student entrepreneurship

Our purpose is to assess the influence of national culture and higher education on entrepreneurship among students and fresh graduates. The aim was to determine whether the grouping of students based on certain personality traits (most of which are connected to culture) is effective at predicting entrepreneurial intention and whether entrepreneurial training over the course of their studies significantly influences their entrepreneurial intention and capability. A hierarchical agglomerative cluster analysis generated four student typologies: mediocre, goal-oriented, withdrawn and opportunistic. Both the personality and academic profile-based groupings showed a weak, but significant effect on entrepreneurial intention; however, the second method had a slightly higher statistical relevance. The results also showed that receiving entrepreneurial training over the course of university enrolment is a determining factor when choosing an entrepreneurial career and that national culture likely has a moderating influence over the relationship between feasibility and intention to become an entrepreneur.

Negative Brand Names

Abstract We hear more and more often that positive things make our life more beautiful and make us more optimistic. But is it really true? If until a few years ago, the products had usual names, now it is desired for them to have a catchy name that would remain in the memory of the target audience. In this research I have analysed the attitude that young people have towards energy drinks with negative brand names, the impact of these energy drinks on them and also the influence they have on the decisional act of purchase. Among secondary objectives was the establishment of the notoriety of energy drinks that have negative names in the case of young people. Another secondary objective consisted in the comparative analysis of the impact that energy drinks with negative names have on men and women. Also, for the determination of the attitude that young people have towards energy drinks with negative names, it was necessary to get one at the time the feelings, the conviction offered by these energizers and also the intent of buying them among young people.

Improvement of Ukrainian Industrial Company’S Performance Diagnostics Based on Its Logistic System Analysis

Abstract In the competitiveness environment on external and internal markets the more important role now can be given to company’s organizational features and leverages as a set of tools that can work out the best solution to improve enterprise’s performance in general. The study aims to create a model of industrial company’s performance diagnostics based on evaluating firm’s external flows by taking into consideration its financial, marketing, producing and logistic indicators at once. The objective is to divide industrial enterprises into specified groups by statistics cluster analysis in order to diagnose similarities within each group and develop management key-points recommendations to each of the group depending on their logistic system condition.

Mystery Shopping Research - Seeing the Company's Performance Through the Eyes of the Customers

Abstract Businesses are thought and seen at first only through the eyes of the owner-manager. But, inevitably, a company that wants to perform must re-evaluate its business from the customer’s point of view. A „Mysterious Client” study is only one of many pragmatic approaches. This article aims to present the results of a Mystery Shopping research that was conducted in Iasi - one of the most important cities of Romania. We have observed six different stores using fifteen different persons - mysterious clients - in order to analyse the performance of each store. Te results of this qualitative research can be presented to the managers as the exact opinions of some clients that have really benefited from the services provided and are able to evaluate the quality of these services