Teresa Sádaba

Globalization and Pluralism The Function of Public Television in the European Audiovisual Market

/ European audiovisual legislation focuses exclusively on a concept of external pluralism. It therefore seems necessary to adopt other policies and develop new measures to guarantee diversity. In order to implement this reform, a new, richer concept of pluralism must be sought that reflects the reality of the market. This would enable us to devise instruments to measure the real presence of pluralism in the media, and perform effective regulation to defend this right at every level. The aim of this study is to examine the scope of this problem in the content of public and private broadcasting in different European countries, and then suggest a redefinition of pluralism and cultural diversity, together with new forms of evaluation that could guarantee that both values are present in sufficient measure.

La ficción audiovisual como nuevo escenario para la Comunicación Política

La Comunicacion Politica ha experimentado un gran desarrollo en los ultimos anos tanto en la praxis profesional como en la labor academica. Por lo general, los investigadores se han centrado en las campanas electorales, la comunicacion estrategica de las instituciones, los medios de comunicacion o los efectos en los electores. Sin embargo, la ficcion aparece hoy como un nuevo espacio donde los politicos, los ciudadanos y los medios de comunicacion pueden interactuar con otros patrones y mecanismos. Desde el punto de vista academico, escasean los estudios sistematicos de este genero y su relacion con la Comunicacion Politica. Este articulo trata de abrir una linea de estudios en esa direccion, destacando las posibilidades para la Comunicacion Politica, que incluyen la teoria de la Comunicacion Politica, la teoria de los efectos, las tendencias actuales y la conexion entre la realidad y la ficcion.

Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors

Abstract The growing interest in fashion bloggers within the field of fashion is generating different kinds of research under the headings of communication and consumer behavior. However, one of the key issues within fashion, such as influence, has not been researched in any great depth so far. This paper seeks to shed some light on this matter and poses the question as to just how many fashion bloggers can really be considered influential. Through an analysis of the characteristics of what has been considered “influential” within the field of research, and based on a research project that focuses on Spanish bloggers, we can discover which bloggers are influential, what the attributes are that define them, and how we can locate them.

The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers

Abstract The aim of this paper is to analyze the role that e-commerce has to play in the internationalization of Spanish luxury multi-brand stores. Possible answers are sought to the following research question: How might the adoption of e-commerce platforms affect the international sales of multi-brand retailers? This paper presents a data analysis of the 15 most important Spanish fashion multi-brand retailers and the different prospects of e-commerce today. Our analysis of online stores shows an open mentality when it comes to adapting to this new business model, but the late integration and inexperience of the majority of retailers limit their performance. Information from different channels and further research through the collaboration of brands would have given us more detailed information regarding the current situation within this sector. The paper analyzes the current situation of e-commerce luxury fashion multi-brand stores and mainly focuses on the Spanish market, even though it also offers a global overview.