Thomas Frandsen

Evolution of modularity literature: a 25-year bibliometric analysis

Purpose The purpose of this paper is to review and analyze the modularity literature to identify the established and emerging perspectives. Design/methodology/approach A systematic literature search and review was conducted through the use of bibliometrics and network analysis. The analysis identified structure within the literature, which revealed how the research area evolved between 1990 and 2015. Based on this search, the paper establishes the basis for analyzing the structure of modularity literature. Findings Factors were identified within the literature, demonstrating how it has evolved from a primary focus on the modularity of products to a broader view of the applicability of modularity. Within the last decade, numerous research areas have emerged within the broader area of modularity. Through core-periphery analysis, eight emerging sub-research areas are identified, of which one is the study of modularity in the context of services. Research limitations/implications Although bibliographic methods are limited as they are based on common citations within the field, they enable systematic analysis and the identification of structure within an emergent field of research. Such analysis has implications by for a growing and inter-disciplinary field like modularity by providing overview and suggesting future directions. Originality/value This paper contributes by conducting a systematic review based on the citation structure within modularity and identifies the established and emerging areas of research on modularity.

Exploring servitization in China: Challenges of aligning motivation, opportunity and ability in coordinating an external service partner network

Purpose Previous research has predominately focused on the servitization strategies of western manufacturers in advanced economies, neglecting the potential for servitization in those which are emerging, such as China. The purpose of this paper is to explore the role of the external service partner network of a European manufacturer providing services in China, in order to develop a better understanding of the resulting and associated challenges. Design/methodology/approach An in-depth case study approach was used to examine the parent company, its subsidiary in China and the related service partner network. Data collection involved all three actors and took place in Denmark and China. Findings The findings suggest that motivation, opportunity and ability (MOA) need not only be mutually reinforcing for the organization attempting to move toward services but also aligned between organizational units, as well as with the service partner network. Furthermore, the findings suggest that while service partners are typically closer to the market, they may not be able to deliver the higher value-added services requiring customization. Research limitations/implications This study is limited to a single manufacturer attempting servitization in China. Future studies may consider other case firms in other markets. Practical implications The MOA framework provides a basis for understanding the managerial challenges of aligning and coordinating the MOA elements amongst different actors. Originality/value This paper contributes by exploring servitization in an emerging market through the MOA framework in order to better understand the challenges and complexities. Servitization is found to be a dynamic phenomenon which should be understood as a movement that is also dependent on an external service partner possessing the necessary capabilities. In turn, this requires understanding the MOAs of all actors in a network and how they may be influenced in order for the MOA elements to be mutually reinforcing.

Beyond the obvious: A framework for exploiting the impact of 3D printing

This paper reports the development of an alternative framework to help firms asses the role of additive manufacturing within their technology management strategy. Despite much recent attention, there has been little work to identify and classify the ways in which additive manufacturing or 3D printing is used as a strategic weapon for competitive advantage. It is not just a way of reducing supply chain lead time as striking examples are emerging of firms employing more radical business opportunities and innovative design techniques available. We review the existing literature on the technology application, examine the classic nozzle case study to identify previously undocumented opportunities from the technology, and add a new case of a firm with a more holistic and strategic focus. We argue that a multidimensional model is required to classify the various opportunities available and current understanding needs to be widened for firms to take full advantage.