Thomas Mejtoft

Internet of Things and Co-creation of Value

This paper introduces a discussion and a conceptual model on value creation considering the concept of the Internet of Things. It is proposed that value creation occurs in different layers that take advantage of the development of the Internet of Things. The three parts are based on manufacturing, supporting and co-creative behavior of things. These parts of value creation are not mutually exclusive and value creation can, and should, coexist in all these layers. Hence, for different phases in the development, firms and situations, the layers fit differently into a value creation process.

Social Media Game Concept within the Digital Zoo: New Ways of Connecting a Tourist Attraction with Its Visitors

In this paper a conceptual model for a social media game will be illustrated. The idea is to find a way to integrate our physical and digital world in a way that will involve the environment around us containing both artifacts and people and become a natural part of our daily lives. We want to show that by integrate ubiquitous information and social media in a game idea, it is possible to create a concept for a social media game application that could be used at a tourist attraction, e.g. a zoo. The value that is received from this application is both educative for the visitors and marketing for the tourist attraction. The conceptual model of the social media game builds upon the foundations of internet of things for the future version of a tourist attraction, such as the Digital Zoo.

Building Relationships for Survival: Coping Media Industry Dynamics

For several hundreds of years printing has been the only effective channel for spreading mass communication. During the 1900s several new media channels have been invented and, with the addition of the Internet, this has both changed the way media is consumed and has increased the competition between different channels. This qualitative case study of 37 firms reports on how relationships are used in the printing industry to relieve some of the impact of the competitive forces from new, and easily accessible, media as a means for marketing and, furthermore, on the impact on the printing industry as an industry. The results from the case study show that there are both internal and external effects of forming relationships and those vertical, as well as horizontal, relationships are of great importance to create a sustainable competitive situation for the printing industry. Relationships are used to increase both the strategic flexibility of the firm and the flexibility of the print media channel. Furthermore, the study illustrates that the printing industry, and print as a medium of communication, is drifting gradually away from the actual customer due to the new paradigm of value creation.

Biometric interaction: a case study of visual feedback and privacy issues in new face recognition solutions

This case study describes how to convert a gate system from using magnetic keycards to face recognition. The gate is placed at one of Europes biggest indoor training facilities, IKSU. The goal with this case study was to make the system efficient, easy to use and friendly.

Evaluation of Push Notifications for Social Media Applications

The growth of social media has impacted on people’s everyday life, precipitating the development of a new set of guidelines for designing applications (apps), creating heightened user engagement wi ...

Feedback in commercial educational applications: Guidelines and conceptual framework

In recent years, schools made large investments to increase the integration and use of contemporary technologies in teaching and learning. Today iPads and educational applications are growing in popularity and are commonly used. These technologies have a potential beneficial effect on the learning, but studies show that some applications have flaws that hinder these positive effects, for example regarding the feedback provided to the user. This study has determined a number of guidelines for effective feedback in a learning situation and has further shown how well these guidelines can be reached in an educational application today. The study shows that there are both advantages and disadvantages of feedback in an application compared to giving feedback in a more traditional learning situation. Many of the guidelines for effective feedback were found to be possible to reach in an application, and the greatest advantage found in applications is that they can provide feedback timely on each action taken by the pupils.

Interaction Design Processes to Facilitate Changing Business Models in the Newspaper Industry: A Case Study of vk.se

This case study illustrates and analyzes the process of redesigning one of the largest news media site in Sweden during a cooperation between the Interaction Design Study Program at Umeå University and VK Media using a customer centric open approach. The results show that the design process used, both provided new insights for the industry and produced an appreciated website that facilitated the transition into a new revenue model using a paywall for digital content.