Tracy M. Scull

Media Literacy Education for Elementary School Substance Use Prevention: Study of Media Detective

OBJECTIVES: Media Detective is a 10-lesson elementary school substance use prevention program developed on the basis of the message interpretation processing model designed to increase childrens critical thinking skills about media messages and reduce intent to use tobacco and alcohol products. The purpose of this study was to conduct a short-term, randomized, controlled trial to evaluate the effectiveness of Media Detective for achieving these goals. METHODS: Elementary schools were randomly assigned to conditions to either receive the Media Detective program (n = 344) or serve in a waiting list control group (n = 335). RESULTS: Boys in the Media Detective group reported significantly less interest in alcohol-branded merchandise than boys in the control group. Also, students who were in the Media Detective group and had used alcohol or tobacco in the past reported significantly less intention to use and more self-efficacy to refuse substances than students who were in the control group and had previously used alcohol or tobacco. CONCLUSIONS: This evaluation provides evidence that Media Detective can be effective for substance use prevention in elementary school–aged children. Notably, media-related cognitions about alcohol and tobacco products are malleable and relevant to the development and maintenance of substance use behaviors during late childhood. The findings from this study suggest that media literacy–based interventions may serve as both a universal and a targeted prevention program that has potential for assisting elementary school children in making healthier, more informed decisions about use of alcohol and tobacco products.

The impact of mindfulness education on elementary school students: evaluation of the Master Mind program

Children need to be equipped with the skills to respond effectively to stress and prevent poor decision-making surrounding alcohol and tobacco use. Training and practice in mindfulness is one possible avenue for building childrens skills. Recent research has revealed that mindfulness education in the classroom may play a role in enhancing childrens self-regulatory abilities. Thus, the goal of the current study was to extend existing research in mindfulness education in classrooms and conduct an assessment of the feasibility and effectiveness of a new mindfulness education, substance abuse prevention program for fourth- and fifth-grade children (Master Mind). Two elementary schools were randomly assigned to be an intervention group (n = 71) or wait-list control group (n = 40). Students in the intervention group were taught the four-week Master Mind program by their regular classroom teachers. At pre- and postintervention time points, students completed self-reports of their intentions to use substances and an executive functioning performance task. Teachers rated students on their behavior in the classroom. Findings revealed that students who participated in the Master Mind program, as compared to those in the wait-list control condition, showed significant improvements in executive functioning skills (girls and boys), as well as a marginally significant increase in self-control abilities (boys only). In addition, significant reductions were found in aggression and social problems (girls and boys), as well as anxiety (girls only). No significant differences across groups were found for intentions to use alcohol or tobacco. Teachers implemented the program with fidelity; both teachers and students positively rated the structure and content of the Master Mind program, providing evidence of program satisfaction and feasibility. Although generalization may be limited by the small sample size, the findings suggest that mindfulness education may be beneficial in increasing self-regulatory abilities, which is important for substance abuse prevention.

Media as a “Super Peer”: How Adolescents Interpret Media Messages Predicts Their Perception of Alcohol and Tobacco Use Norms

Adolescents’ media environment offers information about who uses substances and what happens as a result—how youth interpret these messages likely determines their impact on normative beliefs about alcohol and tobacco use. The Message Interpretation Processing (MIP) theory predicts that substance use norms are influenced by cognitions associated with the interpretation of media messages. This cross-sectional study examined whether high school adolescents’ (n = 817, 48 % female, 64 % white) media-related cognitions (i.e., similarity, realism, desirability, identification) were related to their perceptions of substance use norms. Results revealed that adolescents’ media-related cognitions explained a significant amount of variance in perceived social approval for and estimated prevalence of peer alcohol and tobacco use, above and beyond previous use and demographic covariates. Compared to prevalence norms, social approval norms were more closely related to adolescents’ media-related cognitions. Results suggest that critical thinking about media messages can inhibit normative perceptions that are likely to increase adolescents’ interest in alcohol and tobacco use.

The effectiveness of online, family‐based media literacy education for substance abuse prevention in elementary school children: Study of the Media Detective Family Program

The present study investigates the effectiveness of a family-based, online media literacy education (MLE) program for substance abuse prevention in children from rural areas. A total of 83 families were randomly assigned to receive Media Detective Family (MDF) (n = 47) or a control computer program (n = 36) between pre- and posttest questionnaires. Fifty-one percent (N=42) completed a three-month follow-up questionnaire. Children receiving MDF reported a significant reduction in their use of substances over time compared to children in the control group (d = -.80). Parents receiving MDF reported that the program was convenient and engaging. The current study showed that an online substance use prevention program using MLE and designed for families is an effective intervention method for reducing childrens substance use.

Understanding the unique role of media message processing in predicting adolescent sexual behavior intentions in the United States

Abstract This study investigated the role that media message processing variables stemming from the Message Interpretation Process (MIP) model play in adolescents’ intentions to engage in sexual activity. Data collected from 873 adolescents in the United States were examined in an ordered logistic regression model containing demographic variables; attitudes; self-efficacy; parent and peer normative beliefs; and media message processing variables. The analyses revealed that media message processing variables have a unique influence on adolescent sexual intentions above and beyond the influence of all the other predictors. Specifically, higher levels of perceived realism of, perceived similarity to, and identification with media messages were related to higher levels of adolescent sexual intent. These findings support the relevance of logical processing of media messages for adolescent intentions for sexual activity and suggest that this may be a possible cognitive mechanism to address in media literacy education programs focusing on promoting healthy decision-making.