Umberto Collesei
Ca' Foscari University of Venice
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Publication
Featured researches published by Umberto Collesei.
Micro & Macro Marketing | 2007
Umberto Collesei; Francesca Checchinato
The purpose of this study is to understand how companies manage the different types of marketing alliances. A literature review was developed and an empirical investigation was then carried out submitting a questionnaire to companies involved in this strategy. The survey results, based on 35 alliances and 75 activities, confirm the presence of three types of marketing alliances - marketing alliance, co-marketing and co-branding - and show the main features of each one.
Micro & Macro Marketing | 2011
Umberto Collesei
Micro & Macro Marketing | 2001
Umberto Collesei; Francesco Casarin; Tiziano Vescovi
Relazioni interaziendali e dinamica competitiva | 2000
Francesco Casarin; Umberto Collesei; Tiziano Vescovi
Micro & Macro Marketing | 2008
Umberto Collesei
V Congresso Internazionale Marketing Trends | 2006
Umberto Collesei; Francesca Checchinato
Micro & Macro Marketing | 2004
Umberto Collesei
Archive | 1999
Umberto Collesei; Francesco Casarin
Finanza, marketing e produzione | 2010
Francesca Checchinato; Umberto Collesei
Micro & Macro Marketing | 2006
Umberto Collesei; Andrea Collesei
