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Dive into the research topics where V.G. Narayanan is active.

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Featured researches published by V.G. Narayanan.


Contemporary Accounting Research | 2000

Impact of Competition and Taxes on Responsibility Center Organization and Transfer Prices

V.G. Narayanan; Michael J. Smith

We show that a firm can use its decentralized organizational structure and transfer price as commitment devices to obtain strategic advantage in the product market only when there are nonstrategic reasons to decentralize and to distort transfer prices away from marginal costs, such as the sales offices local knowledge about market conditions and the presence of tax rate differentials across the two tax jurisdictions. Surprisingly, an increase in the sales offices tax rates may help a firm increase overall profits. An increase in the sales offices tax rates causes the firm to increase its transfer price, which in turn dampens the sales offices competition and may more than offset the effect of increased tax rates on the firms overall profits.


Journal of Accounting Research | 2003

Activity‐Based Pricing in a Monopoly

V.G. Narayanan

In this article, I study the interaction between cost accounting systems and pricing decisions in a setting where a monopolist sells a base product and related support services to customers whose preference for support services is known only to them. I consider two pricing mechanisms-activity-based pricing (ABP) and traditional pricing-and two cost-accounting systems-activity-based costing (ABC) and traditional costing, for support services. Under traditional pricing, only the base product is priced, whereas support services are provided free because detailed cost-driver volume information on the consumption of support services by each customer is unavailable. Under ABP, customers pay based on the quantities consumed of both the base product and the support services because detailed cost-driver volume information is available for each customer. Likewise, under traditional costing for support services the firm makes pricing decisions on cost signals that are noisier than they are under ABC. I compare the equilibrium quantities of the base product and support services sold, the information rent paid to the customers, and the expected profits of the monopolist under all four combinations of cost-driver volume and cost-driver rate information. Copyright 2003 The Institute of Professional Accounting, University of Chicago..


Social Science Research Network | 2002

An Empirical Examination of Tax Factors and Mutual Funds' Stock Sales Decisions

Steven J. Huddart; V.G. Narayanan

We examine whether taxes affect stock sales by mutual funds. For certain funds, the expected amount of a given stock sold in a given quarter is 62% greater when liquidation would trigger a capital loss equal to 1% of the value of the portfolio than when a like-size gain would be triggered, a greater effect than is associated with either contemporaneous excess stock returns of 50% or unexpected EPS equal to 50% of the stock price. For growth funds, responses to tax factors are consistent from year to year, and dispositions vary with the year-to-date realized gain.


BMJ Open | 2015

Time-driven activity-based costing of multivessel coronary artery bypass grafting across national boundaries to identify improvement opportunities: study protocol.

Feryal Erhun; Bipin Mistry; Terry Platchek; Arnold Milstein; V.G. Narayanan; Robert S. Kaplan

Introduction Coronary artery bypass graft (CABG) surgery is a well-established, commonly performed treatment for coronary artery disease—a disease that affects over 10% of US adults and is a major cause of morbidity and mortality. In 2005, the mean cost for a CABG procedure among Medicare beneficiaries in the USA was


Journal of Accounting Research | 2018

Performance Effects of Setting a High Reference Point for Peer-Performance Comparison: PERFORMANCE EFFECTS OF A HIGH REFERENCE POINT

Henry Eyring; V.G. Narayanan

32 201±


Harvard Business Review | 2004

Aligning incentives in supply chains.

V.G. Narayanan; Ananth Raman

23 059. The same operation reportedly costs less than


Journal of Accounting Research | 1994

An Analysis of Auditor Liability Rules

V.G. Narayanan

2000 to produce in India. The goals of the proposed study are to (1) identify the difference in the costs incurred to perform CABG surgery by three Joint Commission accredited hospitals with reputations for high quality and efficiency and (2) characterise the opportunity to reduce the cost of performing CABG surgery. Methods and analysis We use time-driven activity-based costing (TDABC) to quantify the hospitals’ costs of producing elective, multivessel CABG. TDABC estimates the costs of a given clinical service by combining information about the process of patient care delivery (specifically, the time and quantity of labour and non-labour resources utilised to perform each activity) with the unit cost of each resource used to provide the care. Resource utilisation was estimated by constructing CABG process maps for each site based on observation of care and staff interviews. Unit costs were calculated as a capacity cost rate, measured as a


Production and Operations Management | 2009

Contracting in a Supply Chain with Stochastic Demand and Substitute Products

Santiago Kraiselburd; V.G. Narayanan; Ananth Raman

/min, for each resource consumed in CABG production. Multiplying together the unit costs and resource quantities and summing across all resources used will produce the average cost of CABG production at each site. We will conclude by conducting a variance analysis of labour costs to reveal opportunities to bend the cost curve for CABG production in the USA. Ethics and dissemination All our methods were exempted from review by the Stanford Institutional Review Board. Results will be published in peer-reviewed journals and presented at scientific meetings.


Journal of cost management | 2001

Measuring and Managing Customer Profitability

Robert S. Kaplan; V.G. Narayanan

We conduct a field experiment, based on a registered report accepted by the Journal of Accounting Research, to test performance effects of setting a high reference point for peer‐performance comparison. Relative to providing the median as a reference point for online students to compare themselves to, providing the top quartile: damps performance for those below the median, boosts performance for those between the median and top quartile, and, in the case of outcome but not process comparison, boosts performance for those above the top quartile. We do not find that either reference point yields a greater average performance effect. However, providing the more effective reference point in each partition of initial performance yields a 40% greater performance effect than providing either reference point uniformly. Students access the online courses intermittently over the span of a year. Our effects derive from small portions of our treatment groups—5% in the case of process comparison and 26% in the case of outcome comparison—who accessed treatment and who were, on average, more active leading up to and during our intervention.


Management Science | 2005

Agency Costs in a Supply Chain with Demand Uncertainty and Price Competition

V.G. Narayanan; Ananth Raman; Jasjit Singh

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