Valérie Swaen
Catholic University of Leuven
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Publication
Featured researches published by Valérie Swaen.
Recherche et Applications en Marketing (English Edition) | 2008
Valérie Swaen; Ruben Chumpitaz
This research aims at analyzing the impact of consumers perceptions of Corporate Social Responsibility (CSR) activities on their trust toward the company and at highlighting the underlying mechanisms and conditions of this impact. This paper is based on a questionnaire survey administered to a sample of 618 consumers about cosmetics and sportswear. Results show that consumers perceptions of CSR activities have a positive influence on their trust toward the company, directly and indirectly through the influence on perceived quality of the products offered and consumer satisfaction.
Universia Business Review | 2005
Enrique Bigné; Ruben Chumpitaz; Luisa Andreu; Valérie Swaen
Corporate Reputation Review | 2005
Adam Lindgreen; Valérie Swaen
33rd European Marketing Academy Conference | 2004
Luisa Andreu; Valérie Swaen; Ruben Chumpitaz; Enrique Bigné; Suzann Beckmann
XVI Encuentro de Profesores Universitarios de Marketing | 2004
Enrique Bigné; Valérie Swaen; Ruben Chumpitaz; Luisa Andreu
Archive | 2009
Adam Lindgreen; Valérie Swaen; Wesley J. Johnston
Revista Española de Investigación de Marketing | 2006
Enrique Bigné; Luisa Andreu; Ruben Chumpitaz; Valérie Swaen
Post-Print | 2009
JAcques Angot; Ruben Chumpitaz; Valérie Swaen
12th Biennial World Marketing Congress | 2005
Luisa Andreu; Enrique Bigné; Ruben Chumpitaz; Anna S. Mattila; Valérie Swaen
33rd European Marketing Academy Conference | 2004
Luisa Andreu; Valérie Swaen; Ruben Chumpitaz; Enrique Bigné
