Vanderli Correia Prieto

Tomada de decisão de compra de DVDs de filmes piratas: estudo com aplicação de regressão logística

Brazil is the fourth-largest country where pirated products are highly commercialized. As a result, the film industry, the overall economy and international relations suffer significant damage. Despite the importance of this issue, there are few empirical studies that examine how consumers decide to engage in this piracy. This research investigates whether ethical, legal, economic and behavioral factors are relevant in the consumer decision-making processes of purchasing pirated DVD films. The methodological approach adopted was quantitative, and the data were analyzed using a technical regression binary logistics model. The study was conducted with 205 Brazilian graduate students. The results suggest that economic and legal factors have the greatest influence in consumer decision-making processes. The results also demonstrated that factors such as considering piracy as illegal, perceiving the original DVD price as fair, and having access to information on the consequences of piracy diminish the intent to engage in DVD piracy.

Fatores chave para o alinhamento estratégico vertical: Survey com executivos brasileiros

Alignment is a central concept in the field of strategy studies. However, prior research has tended to emphasize the subject in the context of the formulation versus the implementation of strategy. This study contributes to filling this gap by identifying and proposing a framework with key factors to promote strategic vertical alignment. These factors were submitted to 125 Brazilian executives in a quantitative study to evaluate their implementation. The results were evaluated by applying descriptive statistics. The results demonstrated an emphasis on short-term planning, a need to extend the participation of middle management in the formulation process, and gaps in managements capacity to implement strategy. Factors that can enhance peoples involvement with the strategy are also discussed.

Alianças estratégicas no varejo farmacêutico: vantagens e desvantagens na percepção do gestor

Alliances are used by companies to complement the existing resource base and thus enable their strategies. However, creating alliances involves benefits and risks, and it is also necessary to define the type of alliance to be established depending on the common interests and market trends. Therefore, this study aims to broaden the understanding of the pharmaceutical retail competitive environment. The sector has excellent performance and is expected to continue growing, but it is highly fragmented and therefore has undergone transformations towards consolidation. This research also aims to identify the types of strategic alliances formed by the pharmaceutical retail, as well as the advantages and disadvantages of this process. The qualitative research method was adopted, and the data was collected through interviews with ten pharmacy and drugstore managers. The results showed seven different types of alliances and their advantages and disadvantages. They also helped identify the changes that have occurred in the pharmaceutical trade as a result of its current competitive environment. Resumo: As aliancas sao utilizadas pelas empresas para complementar a base de recursos existentes e, assim, viabilizar as suas estrategias. No entanto, sobre esta acao pairam tanto beneficios quanto riscos. Tambem e necessario definir o tipo de alianca a ser estabelecida, dependendo da adaptacao aos interesses comuns e as tendencias de mercado. Este estudo tem como objetivo ampliar a compreensao do movimento competitivo que tem se desenvolvido no varejo farmaceutico. O setor apresenta excelente desempenho economico e perspectiva de continuar crescendo, mas e altamente pulverizado e, por isso, passa por transformacoes rumo a consolidacao. Tambem sao objetivos desta pesquisa identificar os tipos de aliancas estrategicas praticadas pelo varejo farmaceutico, bem como as principais vantagens e desvantagens decorrentes desse processo. Para tanto, utiliza-se o metodo qualitativo de pesquisa, com coleta de dados por meio de entrevistas com dez gestores de diferentes farmacias e drogarias. Os resultados permitiram identificar sete tipos de aliancas, as suas vantagens e desvantagens, bem como discutir as mudancas que tem ocorrido no comercio farmaceutico a luz do cenario competitivo atual. Palavras-chave: Alianca estrategica. Decisao estrategica. Varejo farmaceutico. Parcerias estrategicas.