Vanessa Malila

Making meaning of citizenship: How ‘born frees’ use media in South Africa's democratic evolution

Abstract By examining young peoples habits of using the media in relation to citizenship, this article responds to calls that the starting point for research into citizenship and democracy should be the perspectives of citizens themselves. Drawing on both quantitative and qualitative research with young South Africans (the ‘born free’ generation), the study sought to gain insight into how young people use media to make sense of notions of citizenship and participatory democracy in ways that are relevant and reliable to their everyday lives. The findings suggest that young South Africans are distrustful of politicians and political institutions. Media consumption was high amongst participants, as well as media trust, but the lack of relevance of media content suggests that those wanting to engage with the youth through the media need to target content through more youth-orientated genres.

Listening to the ‘Born Frees’: Politics and disillusionment in South Africa

ABSTRACT In 2014 South Africa celebrated 20 years of democracy, and for many of the ‘Born Frees’ – those who came of age politically after 1996 – this was their first opportunity to vote in national elections. With democracy came the promise for South Africas marginalised majority of voice and agency, but also the implicit promise that their democratically elected government would listen to them. In addition, the South African media have long championed their role as a voice for the voiceless. This article presents work done with youngsters from South Africas poorest province, the Eastern Cape, in an effort to listen to their experience of politics and to understand their use of the media – especially whether it enables them to speak out and be heard in the public sphere. Our research shows that young people do not feel listened to by either politicians or journalists. Our conversations have revealed a strong sense of disempowerment, disillusionment with and distrust of both politics and the media. This has resulted in strategic and shrewd media consumption, and despite their invidious situation, they are able to articulate a critical appraisal of both politics and the media which is worth listening to.

Listening and the ambiguities of voice in South African journalism

ABSTRACT Political theorists like Bickford (1996) and media theorists like Couldry (2006) have introduced the concept of listening as a complement to long-standing discussions about voice in democracies and in the media which serve the democratic project. This enhanced understanding of voice goes beyond just hearing into giving serious attention to, in particular, marginalised voices. This article reports on an investigation into the ways in which mainstream and community media in the Eastern Cape, South Africa, understand listening as an important part of their role as journalists. Interviews probed the attitudes of journalists and editors towards listening, and also interrogated their own understandings of their role in South Africa, particularly in relation to young people who are finding their political “voice”. The research showed that “listening” as a journalistic practice is seldom understood in anything more than common sense ways and is certainly not an organising principle of reporting and disseminating news. This results in journalism that is events focused, often sensationalist and whose agenda is set powerfully by political actions and actors in the environment. The power of being heard is almost solely in the hands of the journalists, who regard themselves as “the voice of the people”, without actively providing a space for listening to the voices of community members. But, within this generalised environment, there are two very interesting projects in which journalists and editors are actively listening to the issues and stories of citizens and letting them set agendas.

Journalists in South Africa

A total of 62.1 percent of the 371 journalists interviewed for the South African leg of the Worlds of Journalism Study (WJS) were women. On average, South African journalists in the sample were 39.92 years old (s=11.98); half of the journalists were younger than 37 years. Journalists tend to be well educated: 62.9 percent of the respondents held a Bachelor’s degree from a university, and 19.5 percent held a master’s degree. Another three of the journalists had obtained a doctoral degree, and 8.7 percent had undertaken some university studies but did not complete their studies. Of those respondents who held a university degree, exactly half (50.0%) had specialized in journalism; 16.1 percent specialized in communication and journalism and 8.8 per cent specialized in another communication field.

Voting void? Young South Africans, elections and the media

ABSTRACT In May 2014, many of South Africa’s young citizens had the opportunity to vote in national elections for the first time. Youths who were born post-1994 (often referred to as the ‘Born Frees’) are the first generation of South Africans who live in a democratic country and hold no individual memory of life under apartheid. These young South Africans were born during a period of democracy, a time of transition and of great hope for the future. As a result of having been born outside the confines of apartheid racial segregation, they are expected to be racially integrated with their peers. The expectation which comes with the freedoms fought for by previous generations is that the youth will take up formal democratic practices, such as voting and engaging with parliament. However, during the recent national elections, the youth turnout revealed surprising differences amongst the 18–29-year age group. Young people aged 18–19 opted not to take up the right to vote – in fact, only 31 per cent of them had registered. This article interrogates the attitudes and actions of young South Africans within the political sphere, specifically by examining a group of young South Africans who are eligible to vote, as well as the role of the media in aiding or deterring voting engagement and perceptions. The central argument is that the local media fail to engage young people with content which advances their political identities. Despite high levels of media consumption, youths are engaging with formal politics as a result of pressure from family or due to socio-economic limitations, rather than a desire to add value to their citizenship.