Vanni Codeluppi

Consumption practices of fast fashion products: a consumer‐based approach

Purpose – The aim the present study is to investigate the consumption practices of fast fashion products. During the introductory stage of this phenomenon, most academic literature has focused its attention on structural and industrial aspects of the fast fashion phenomenon. Now that the phenomenon has been present as a part of individuals’ daily lives for some years, the time is ripe for taking a closer look at consumers’ standpoint.Design/methodology/approach – The qualitative technique of focus groups was chosen to carry out the research study within Italian consumers. The decision to exploit this methodology was largely guided by the exploratory purposes of this study and by the willingness to analyze the phenomenon of fast fashion and the consumption practices by adopting a social perspective.Findings – Results of the exploratory study show an overview of the phenomenon of fast fashion from the standpoint of the consumers and especially of the way they “live” fast fashion and integrate these products...

La convergenza tra produzione e consumo

There is a reciprocal approach to production and consumption in progress. Therefore the progressive orientation and attention of consumers to the purchasing of prospective goods, but also to the production of these goods, is largely due to the opportunities offered by new communications technologies. In short, the consumer is seen more and more as an actor, without being conscious of that process.

La distribuzione: principali caratteristiche contemporanee

Questo saggio analizza le diverse caratteristiche che i principali luoghi di distribuzione e vendita delle merci hanno assunto nel corso del tempo. L’analisi e incentrata soprattutto sulle forme distributive che si sono sviluppate nel corso del Novecento e in particolare sul centro commerciale, il luogo che e stato in grado di assumere il ruolo piu significativo in tutto il mondo. Il saggio inoltre considera le conseguenze del rapporto che il centro commerciale e andato sempre piu sviluppando con l’evoluzione della citta.

Il corpo-vetrina

The processes of change towards immaterial aspects plays an important role in contemporary society. This is particularly clear if we think of the evolution undergone, in the latest years, by cultural models that influence the image and social use of the body. The human body, in fact, has traditionally been considered as the most physical and concrete object that individuals had at their disposal; but, in the current era, it tends to become increasingly intangible as well. Such phenomenon is taking place as a consequence of a process called spectacularisation faced by western societies from the Eighteen century onwards. What we will try to demonstrate, therefore, is how the current cultural models of the body have their origins in such process.