Veneza Mayora Ronsini

Many people are just dreamers: telenovelas and the ideology of meritocracy.

This article presents comparative results about the ways Brazilian working-class and middle-class youth interpret class messages in telenovelas. This work thus explores class differences in light of the current context of Brazilian peripheral modernization and argues for the continuing centrality of telenovelas in communicating to cross-class audiences about modernity. It further develops a systematic methodology for reception studies to account for the complexity of everyday sociocultural interactions and how hegemony functions. The conclusion suggests preferred and negotiated readings of poverty may be associated with telenovela viewing, which, in turn, promotes faith in personal merit and obscures Brazilian inequalities.

O discurso midiático e a 'nova classe média': articulações de uma experiência social em processo

Abstract The text problematizes different dimensions of the ‘new middle class’, especially approaches of the media discourse which depart from associations to class fractions of different economic capital. From a bibliographic research of the themes that theoretically articulate the topic, it thinks the ‘new middle class’ as a relational notion considering its reflections in the actual life of the whole of so-ciety. It is discussed how it reflects on the ways in which the experience provided by the increase in consumption power amongst these subjects is represented in the media , referring to new experiences that allow them to perceive themselves and their social position, contributing to the conformation of their class identity and of their relation to other groups. Finally, based on theoretical work of Ray-mond Williams, the text approaches the “new middle class” as a cultural formation in its pre-emer-gent state, a social experience in progress , whose outcomes are not completely classifiable.

O QUE A TELENOVELA ENSINA SOBRE SER MULHER?: REFLEXÕES ACERCA DAS REPRESENTAÇÕES FEMININAS

In this paper, we reflect on how the soap opera audience, family and social class constitute the female identity of young working class women. The sample, which is configured as audience ethnography, was composed of 12 young people between the ages of 16 and 24 living on the outskirts of Santa Maria-RS. The results indicate that the economic deprivation interferes in the experiences and ways of being a woman, by teenage pregnancy, by work, by dropping out of school or on television as the primary form of recreation. The soap opera is also essential, because if, on the one hand, (re) produces a traditional female model - in which motherhood and marriage are female priorities - the other, gives evidences of gender equality representations, which they don’t experience in their daily lives.

Fluxo midiático e cultura juvenil

Este artigo procura compreender as relacoes entre hip-hop e midia com base na experiencia de jovens de classes populares que, dependendo da maior ou menor consciencia da sua situacao social terao, igualmente, maior ou menor autonomia para conduzir sua historia pessoal e coletiva. O texto enfoca os conflitos dos produtores de hip-hop com o mercado, identificando como causa a tensao entre o discurso dos grupos – centrado na desigualdade social, economica e etnica existente no Brasil – e a tentativa de neutralizacao dos mesmos por taticas mercadologicas da midia e pelo controle de representacoes e das vozes legitimadas.

The media discourse and the 'new middle class': articulations of a social experience in process

Abstract The text problematizes different dimensions of the ‘new middle class’, especially approaches of the media discourse which depart from associations to class fractions of different economic capital. From a bibliographic research of the themes that theoretically articulate the topic, it thinks the ‘new middle class’ as a relational notion considering its reflections in the actual life of the whole of so-ciety. It is discussed how it reflects on the ways in which the experience provided by the increase in consumption power amongst these subjects is represented in the media , referring to new experiences that allow them to perceive themselves and their social position, contributing to the conformation of their class identity and of their relation to other groups. Finally, based on theoretical work of Ray-mond Williams, the text approaches the “new middle class” as a cultural formation in its pre-emer-gent state, a social experience in progress , whose outcomes are not completely classifiable.

El discurso de los medios y la 'nueva clase media': articulaciones de una experiencia social en proceso

Abstract The text problematizes different dimensions of the ‘new middle class’, especially approaches of the media discourse which depart from associations to class fractions of different economic capital. From a bibliographic research of the themes that theoretically articulate the topic, it thinks the ‘new middle class’ as a relational notion considering its reflections in the actual life of the whole of so-ciety. It is discussed how it reflects on the ways in which the experience provided by the increase in consumption power amongst these subjects is represented in the media , referring to new experiences that allow them to perceive themselves and their social position, contributing to the conformation of their class identity and of their relation to other groups. Finally, based on theoretical work of Ray-mond Williams, the text approaches the “new middle class” as a cultural formation in its pre-emer-gent state, a social experience in progress , whose outcomes are not completely classifiable.