Venkata S. Puduri

Consumer Analysis in Ethnic Live Seafood Markets in the Northeast Region of the United States

During September through November of 2006, in-store intercept surveys of consumers who buy live seafood in retail markets in New Jersey, New York, and Pennsylvania revealed that the average live seafood consumer makes 6.2 visits per month, spends

DEMAND FOR LIVE AQUATIC PRODUCTS IN THE MID-ATLANTIC STATES: AN ORDERED PROBIT ANALYSIS TOWARDS CONSUMERS' PREFERENCES

14.80 per visit on live seafood, travels 7.8 miles mainly by car, and is purchasing for 3.7 people in his or her household. Consumers value physical appearance of the product over price, generally have no preference for either “Product of the USA” or imported, and generally have no preference for either wild-caught or farm-raised. Many had no preference whether their fish was alive or dead before leaving the store, but if the fish is to be slaughtered in-store, preferred to have their fish gutted or filleted. Consumers generally prefer to purchase live seafood during the winter months and on either a Friday or Saturday.

An Analysis of Demographic Characteristic of Consumers Who Read Grocery Brochures Regularly and Those Who Are Willing to Switch Supermarkets to Buy Advertised Specials

This study was designed to gather market information on customer attributes and the collective size and scope of live aquatic products markets in the Northeastern United States. The paper presents the results of socioeconomic characteristics of live aquatic products consumers and their preferences. According to market information, Asians have a higher per capita consumption of live aquatic products than the average American. Asian populations are growing rapidly in the Northeast, however, very little is known about purchasing habits and preferences of customers who frequent these markets or overall current and future market demand for live fish. The Ordered Probit Model presents the results of socioeconomic characteristics of live aquatic products consumers and their preferences towards the importance of year-round availability.

Country of origin labelling of fresh produce: a consumer preference analysis

Abstract This study analyzed the influence of demographic and behavioral characteristics on the likelihood of a consumer to read food advertisements in grocery brochures and the likelihood of a consumer to shop at more than one store to purchase advertised specials. The results show that 73% and 46% of respondents read food advertisements and shop at multiple stores to purchase advertised specials, respectively. Additionally, attainment of a two-year and above college education and readership of product-ingredient labels influenced reading of food advertisements and shopping at more than one food store to buy advertised specials.

Hispanic consumers' perceptions toward locally grown ethnic produce: A study from the east-coast US

This article investigates the relationships between country of origin labelling issues and consumers concern about safety and health towards use of foreign produce. A consumer survey showed that about 84% of respondents overall, and more specifically, about 84% of female and 83% of male respondents would like markets to provide information about country of origin of fresh produce. The result also shows that about 73% of respondents regularly read food advertisements in newspapers and grocery brochures.

SURVEY OF ETHNIC LIVE SEAFOOD MARKET OPERATORS IN THE NORTHEASTERN USA

The purpose of this study was to predict Hispanic consumer’s willingness to buy ethnic produce grown on local farms. Specifically, this result analyzes and compares the effects of Hispanic consumers’ socio-economic characteristics and their expressed value judgments on their willingness to buy locally grown ethnic fruits and vegetables. The survey instrument asked respondents whether they were willing to buy ethnic produce grown on local farms, and based on this, an ordered probit model was developed to predict the willingness to buy ethnic produce grown on local farms. The model has significant explanatory power with 80% overall model prediction success. According to the survey results, overall, 80% of the Hispanic respondents were willing to buy locally grown ethnic produce, 13% of them were indifferent and only 7% of them were less willing to buy. The high positive percentage indicates the intensity of consumers’ interest toward willing to buy locally grown produce. The study results indicated that growing demand for Hispanic ethnic produce provides a potential opportunity for farmers in the region.

The influence of Agro-terrorism on consumers' preference for locally grown products: a case-study from New Jersey

From February through August of 2006, a team of two researchers visited 130 ethnic live seafood markets in the northeastern USA that sell live seafood. Operators of 27% of these locations completed a survey asking basic information about their businesses with respect to live seafood. This study provides interesting baseline information on these markets directly from market managers and operators. The markets surveyed have been in business for median of nine years. Sixty-three percent receive more than one live fish shipment per week. Fifty-five percent of markets sell over 227 kg of live seafood per month. Asians are the predominant clientele in most of these locations. Most market operators stated they prefer freshness and quality over price and availability. About the same number of markets identified strong sales during the winter months as those that indicated constant live seafood sales. Live tilapia and hybrid striped bass are the two most common products. Sixty-two percent of market operators view the live seafood section as very important to overall sales in their store and roughly one-quarter of those surveyed are considering expansion.

CONSUMER ATTITUDE TOWARDS PRICING OF LIVE AQUATIC PRODUCTS

The economics of agro-terrorism has not been fully developed within the economics literature, yet with increasing concerns about agro-terrorism it is important to understand how consumers will generally respond. This article presents an overview of food safety issues, and develops an economic model that can be used to illustrate and establish hypotheses regarding consumer behaviour and agro-terrorism. We then present sample and econometric results from a survey of 304 New Jersey consumers and explain the characteristics of the 33% that confirmed that they have increased purchases of locally grown produce due to terrorism fears.

Preference for ethnic specialty produce by the Hispanics in the east coast of the USA

The live aquatic products market can be defined as aquatic products sold live for the food market. This live aquatic market caters to Asian supermarkets and restaurants, and the entire market is being supplied by both wild and farmed aquatic species. This study was designed to gather market information on customer attributes and document how they feel about pricing while purchasing live aquatic products in the Northeastern U.S. The primary objective of this study is to present impact of socio-economic characteristics of aquatic products consumers and their attitude towards importance of price while buying live aquatic products.

Consumer Acceptance of Genetically Modified Foods in Korea: Factor and Cluster Analysis

Purpose – The consumption of ethnic food is an integral part of the Hispanic culture. Therefore, this study was carried out with the intention of assessing the consumption and preferences for ethnic specialty produce by the Hispanics in the east coast of the USA with an aim of formulating production and marketing guidelines to meet the increasing demands of the rising Hispanic population in the USA.Design/methodology/approach – Data were collected through telephone interviews from 542 randomly selected Mexicans and Puerto Ricans living in 16 east coast regions of the USA. Questions related to socio‐demographic details and consumption and preference for 20 pre‐determined ethnic specialty produce were asked. Data were analyzed using descriptive statistics and logistic regression.Findings – Chain grocery stores were the most common outlets for ethnic produce. Freshness and quality were the most important criteria for both Mexicans and Puerto Ricans. Expenditure patterns revealed that they allocate 71 percent...