Vera Ivanaj

Sustainable development and the arts

The sustainability discourse has largely played out in the domains of natural sciences and technology, with recent contributions from the social and political sciences. These contributions have been significant and our understanding of sustainability challenges has improved greatly over the past three decades. However, our individual, organisational and collective actions have lagged behind and the actual problems of sustainability have become worse in the same period. In this paper we argue that we can get better action and behavioural commitments to sustainability by using the arts, art-based methods, and aesthetics to develop passion and emotional connection for sustainable organising and living.

Is Sustainable Development in Multinational Enterprises a Marketing Issue

Do Multinational Enterprises (MNEs) implement managerial strategies oriented towards Sustainable Development (SD) to respond to an essentially marketing issue? The article answers this question by showing that the commitment to SD implies an evolution of the marketing paradigm towards some more responsible marketing. More precisely, this commitment implies a vision of marketing in terms of competences, focusing mainly on the translation of SD values into customer benefits that might bring a lasting competitive advantage. It presupposes a genuine integration into the companies’ marketing strategies and implies that an essential boundary is set, satisfying customers and maintaining and improving the balance of the quality‐price‐services ratio in the commercial offer on the market.

Gender Diversity Programs, Perceived Potential for Advancement, and Organizational Attractiveness: An Empirical Examination of Women in the United States and France

We conducted an experimental study to compare the effects of organization-sponsored gender diversity management programs on women’s evaluations of organizational attractiveness in two countries: the United States and France. Importantly, we examined perceived potential for advancement as a mediator of the relationship, thus elaborating on an underlying mechanism implied by signaling theory. Results from a sample of 230 women in the United States and France provided overall support for the model. We found that country and individual characteristics affect how diversity management signals are translated into perceptions of the organization. We discuss the theoretical and practical contributions of the study, as well as limitations and opportunities for future research.

Strategies for sustainable technologies and innovations

Contents: Introduction: Foundational Considerations in Balancing Innovatory Processes and Sustainable Development Practices in Comparative Light PART I: BUILDING SUSTAINABLE TECHNOLOGY AND INNOVATION SYSTEMS 1. Sustainable Innovation Responses to Global Climate Change Paul Shrivastava 2. Understanding Eco-innovation for Enabling a Green Industry Transformation Tomoo Machiba 3. Sustainable Development through Innovation? A Social Challenge Corinne Gendron 4. Appraisal of Corporate Governance Norms: Evidence from Indian Corporate Enterprises Rabi Narayan Kar 5. Codes of Conduct and other Multilateral Control Systems for Multinationals: Has the Time Come - Again? Tagi Sagafi-nejad 6. Appropriate Technology Movement Sanjeeb Kakoty PART II: STRATEGIC IMPLICATIONS AND ASSESSMENT 7. Eco-Social Business in Developing Countries: The Case for Sustainable Use of Resources in Unstable Environments Roland Bardy and Maurizio Massaro 8. Entrepreneurship Development at Small Scale: Key for Sustainable Economic Development Sanjay Bhale and Sudeep Bhale 9. Entrepreneur Profile and Sustainable Innovation Strategy Sandrine Berger-Douce and Christophe Schmitt 10. Benchmarking Sustainable Construction Technology in the Building and Transportation Sectors Salwa Beheiry and Ghassan Abu-Lebdeh 11. The Eco-logistics Improvement in France: Towards a Global Consideration of Inland Waterway Transport Within the Supply Chain Strategy Thierry Houe and Renato Guimaraes 12. Integrating Sustainability and Technology Innovation in Logistics Management Matthias Klumpp, Sascha Bioly and Stephan Zelewski 13. Sustainable Development, a New Source of Inspiration for Marketing Innovation? Focus on Five Major Trends and One Innovative Project in Customer Relation Marketing Gael Le Boulch and Remy Oudghiri

Emerging Dynamics of Sustainability in Multinational Enterprises

Contents: Introduction: Emerging Dynamics of Sustainability in Multinational Enterprises PART I MNES AND MANAGING SUSTAINABLE BUSINESS DYNAMICS 1. The Role of Multinational Enterprises in Promoting System-Level Innovationsin the Finnish Food IndustryKaisa Sorsa 2. Are Local Businesses more Environmentally Sustainable or MNEs? Some Evidence from AsiaDavid Griffith 3. Push Factors Causing Outward FDI from Select Asian Economies: Is Sustainability a Concern?Niti Bhasin, K. V. Bhanu Murthy and Vandana Jain 4. CSR and Networked OrganisationsBernard Girard and Corinne Gendron 5. Convergence and Divergence of Transnational Regulation: The Issue of Mnes and Corporate Social ResponsibilityJoseph Effiong PART II INNOVATIVE STRATEGIC CHOICES AND SUSTAINABLE DEVELOPMENT 6. Implications for Multinational Companies Seeking a Sustainable Virtual Environment Using The Building Blocks of Social Media.Thierry Houe, Klaus Nicholas Schmidt and Renato Guimaraes7. The Internationalization Path and Sustainability Dynamics in Emerging Economies: The Case of Indian SmesGabriele Suder 8. Sustainable Development Through Consumer Well-Being and Life Satisfaction: Preliminary Findings and Strategy Implications from IndiaSanjay K. Jain and Parul Goel 9. The Case Study of DKCMUL in Sustainable DevelopmentNancy H. Vaz and G. A. Raikar PART III EMERGING NATIONS AND SUSTAINABLE DEVELOPMENT 10. Environmental Kuznets Curve: CO2 Emissions, Pollution Havens and Type of Economic DevelopmentK V Bhanu Murthy and Niti Bhasin .11. Measuring Environmental ConsciousnessKavita Sharma and Monika Bansal 12. Sustainable Agricultural Marketing Strategies and Practices: An Indian ExperienceMinakshi, Anil K. Swain and Amrita Kaur 13. Resource Dynamics of Outbound Acquisitions: Evidence from the Indian IT IndustrySumati Varma and Rabi N. Kar 14. Sustainability through AfricapitalismYosef Kebede Index

Introduction: Foundational considerations in balancing innovatory processes and sustainable development practices in comparative light

This book of expert and scholarly contributions on strategies for sustainable technologies and innovations is the byproduct of the threeday international conference (Multinational Enterprises and Sustainable Development – MESD’09) held at Nancy, France, in November 2009, jointly organized by the ICN Business School (France), the CEREFIGE research center of the Université de Lorraine (France), and the Georgia Tech Center for International Business Education and Research, Georgia Institute of Technology, Atlanta, USA. The conference brought together academics, researchoriented practitioners, experts, consultants and various professionals in the field of technology management for sustainable development with a view to refine our understanding of one of the major challenges of our environmental future: its innovation dimensions. Our conviction is that the form in which business operations are actually conducted around the world cannot be sustained, as momentous changes continue to characterize our planet. Scientific evidence points to the fact that human and organizational behaviors can result in critical damage to our natural systems. The quality of human existence continues to be strongly related to our ability to innovate and to conceive sustainable technological and productive systems. Radical sociotechnical changes are needed to slow and eventually reverse the deterioration of our environment, but also to develop available natural resources. Business firms are catalysts and agents of societal and economic change. Over the last decade, companies have faced social and environmental pressures to better integrate the challenges of sustainability. Scholars, policymakers and experts, among others, have argued that sustainable development is the perfect opportunity for businesses to strengthen the evolving notion of corporate social responsibility,

The Contribution of Interdisciplinary Skills to the Sustainability of Business: When Artists, Engineers, and Managers Work Together to Serve Enterprises

Today, with the globalization and internationalization of the world’s economy, achieving a globally sustainable present and future appears to many to be the most pressing of all planetary challenges. The principal actors in our society, that is, political, economic, and social actors, are seeking new ways to address the most important challenges of global sustainability: to find viable paths to long-term, socially just development in the world economy, currently in crisis, while preserving our planet from the imminent global warming that could trigger an ecological cataclysm. Social issues are as pressing as economic ones in the pursuit of ways to satisfy the needs of the many actors in society as inexpensively as possible, to preserve and generate jobs, to respect human rights and individual integrity, to fight against discrimination, and to help the developing economies to progress.