Verônica Angélica Freitas de Paula

Online Social Networks and the New Organizational Spaces

We analyzed the ‘virtuality’ of the social space and the boundaries of organizations from the emergence and dissemination of online social networking. The purpose is to identify how the use of social networks by 10 Brazilian companies enables the redefinition and expansion of organizational space. For the analysis of the data, we used the theory of social space of Lefebvre (2004), which defines three moments of space social production: the imagined space, the lived space and the perceived space. The methodological qualitative approach is done by document analysis from the websites of the companies. We show that the organizational space has new contours with the adoption of online social networks and we analyzed four spatial metaphors: the square, the museum, the temple and the market.

Nos bastidores do heavy metal: das ‘notas acidentadas e ritmo irregular’ ao prazer e magia do palco

A industria criativa despertou interesse da administracao nos anos 1990, surgindo estudos orientados a conceitos, caracteristicas e influencia na economia. Entretanto, estudos relacionados ao comportamento organizacional neste setor tem sido raros. Nesse contexto, objetivamos explorar as interpretacoes dos musicos de heavy metal de cenas locais sobre as expectativas em relacao a seu trabalho. A pesquisa e qualitativa, utilizamos entrevistas semiestruturadas e analise de conteudo. Resultados mostram que os musicos de heavy metal entrevistados sao movidos pelo prazer e magia do palco, estilo de vida, ao mesmo tempo que revelam o dark side do setor representado pelos diversos desafios.