Vilte Auruskeviciene

The contribution of corporate social responsibility to internal employee motivation

Purpose – The purpose of this paper is to examine the impact of corporate social responsibility (CSR) on internal employee motivation.Design/methodology/approach – A survey was conducted among 274 employees from medium and large enterprises engaged in CSR activities in Lithuania. The research hypotheses were tested using correlation and regression analysis using factor scores from a principal component factor analysis.Findings – The findings suggest that internal and external CSR activities positively correlate with internal employee motivation. Internal CSR was found to be stronger related to internal employee motivation than all the external CSR dimensions. Regarding the external CSR, customer‐related activities indicated stronger correlation with internal employee motivation than local communities and business partners related CSR activities. The weakest relation was found between internal employee motivation and business partners related CSR activities.Research limitations/implications – This study is...

Antecedents of performance of multi‐level channels in transitional economies

Purpose – The purpose of this study is to examine the antecedents of channel performance in a multi‐level marketing (MLM) channel.Design/methodology/approach – Personal interviews with 105 distributors from network marketing companies operating in Lithuania, provided data for this study. Hypotheses were tested using structural equation model (LISREL).Findings – The findings suggest that trust, locus of control and shared values are moderated by channel commitment of the downstream channel members.Research limitations/implications – This study is limited to one country under investigation, therefore further research needs to be extended to other economies. Researchers might also identify additional variables affecting channel performance as well as undertake a longitudinal approach of the focal areas of commitment and channel performance.Practical implications – This study is of managerial interest, as the framework suggested in this study may be applied by MLM firms to monitor their networks and evaluate ...

Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior

The paper aims to investigate simultaneous and independent effects of cognitive, affective, and normative (CAN) decision mechanisms and cultural elements on consumer purchase behavior of foreign and domestic products. The study uses a survey to collect data from 5 086 respondents across 19 nations. The findings suggest that CAN factors independently affect purchase decisions for domestic, but not always foreign goods. Collectivism and uncertainty avoidance directly and differentially affect the CAN mechanisms. By explaining the effects of CAN and cultural elements on foreign and domestic purchase behaviour and offering product positioning strategies to internationally operating business managers the study provides important research and practical implications. The originality and value of this research lies in the theoretically proposed and empirically tested model, which incorporates consumer ethnocentrism, quality importance, national identification, cultural antecedents (collectivism and uncertainty avoidance) and domestic/ foreign product purchase behaviour.