Viltė Auruškevičienė
ISM University of Management and Economics
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Publication
Featured researches published by Viltė Auruškevičienė.
Baltic Journal of Management | 2007
Tomas Palaima; Viltė Auruškevičienė
Purpose – The aim of this study is to develop a structural model and test it in the parcel delivery services business‐to‐business market in order to identify how services quality influences relationship quality and to determine the interactions between constructs of relationship quality.Design/methodology/approach – A structural model was developed using frameworks suggested by Gwinner et al., Hennig‐Thurau et al. and Bingguang et al. Online survey research was employed to survey the respondents. Structural equation modeling was employed to estimate structural model and test hypotheses.Findings – The research demonstrated that services quality does not have direct influence on commitment, but impacts it indirectly through various relational benefits. The results imply that services quality is not enough for commitment‐based loyalty to develop. Relational benefits are essential. The results demonstrated that special treatment benefits, social benefits and confidence benefits are intricately related and hav...
Management of Organizations: Systematic Research | 2013
Neringa Ivanauskienė; Viltė Auruškevičienė
The paper deals with the problem of determining the impact of both value equity and brand equity on loyalty. The research method involved the survey conducted with retail banking customers. Limitations and future research directions are outlined.
The Engineering Economics | 2015
Kristina Mikštaitienė; Viltė Auruškevičienė
The Engineering Economics | 2015
Viltė Auruškevičienė; Rita Kuvykaitė; Vida Škudienė
The Engineering Economics | 2015
Tomas Palaima; Viltė Auruškevičienė
Procedia - Social and Behavioral Sciences | 2015
Vida Škudienė; Viltė Auruškevičienė; Neringa Ivanauskienė; Lineta Ramonienė
Škudienė, V.; Auruškevičienė, V.; Reardon, J.; Stangej, O. The effect of emotional intelligence on project outcomes. Transformation in Business & Economics, 2011, Vol. 10, No. 1 (22), p. 125-137. ISSN 1648-4460. | 2011
Vida Škudienė; Viltė Auruškevičienė; James Reardon; Olga Stangej
Archive | 2008
Lina Pilelienė; Jonas Čepinskis; Arvydas Bakanauskas; Rita Kuvykaitė; Jadvyga Ramanauskienė; Pranas Žukauskas; Irena Bakanauskienė; Nijolė Petkevičiūtė; Viltė Auruškevičienė; Vytautas Pranulis
Ivanauskienė, Neringa.; Šalčiuvienė, Laura; Auruškevičienė, Viltė. Valuation of drivers of perceived customer value in various retail banking segments in an emerging market. Managing to make a difference, British Academy of management BAM conference proceedings, 2013, p. 1- 4. | 2013
Neringa Ivanauskienė; Laura Šalčiuvienė; Viltė Auruškevičienė
Auruškevičienė, Viltė.; Ivanauskienė, Neringa; Šalčiuvienė, Laura. Perceived value drivers of customer loyalty in an emerging market. Managing to make a difference, British Academy of management BAM conference proceedings, 2013, p. 1- 5. | 2013
Viltė Auruškevičienė; Neringa Ivanauskienė; Laura Šalčiuvienė
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