Vinay Kothari

Exposing Students to Multinational Marketing Dimensions: A Dilemma for Marketing Educators

This paper, based on an exploratory research and experiences of Stephen F. Austin State University, examines the educators’ dilemma of exposing students to multinational marketing dimensions. Several approaches for providing international marketing education are analyzed critically. Key factors which affect the internationalization process are identified to provide certain guidelines.

The Marketing of Insurance Benefits for Higher Education - The Buyer’s Side

This paper examines how a non-profit organization tries to satisfy its need for insurance. A case study of a medium-sized university is used to illustrate certain practices which should be understood by the marketer in order to market its services effectively.

Foreign Direct Investment in the U.S. - Strategic Problems and Issues

This paper briefly reviews the nature of foreign direct investment (FDI) in the U. S. and outlines key issues confronttng both the U. S. government and foreign-owned firms. Because there is a paucity of literature, further research is suggested,

The Relationship between Store Image and Customer Deviant Behavior: An Exploratory Study

This exploratory research paper reports an experiment, which was conducted to establish the relationship between store image and customer deviant behavior. The experiment in which 807 university students were studied provided some evidence indicating a positive correlation. Further research is recommended.

Financial Services Marketing in a Changing Deregulated Environment

Prior to deregulation, banks and thrift institutions have directed their efforts towards traditional market segments. The deregulation has heightened the level of competition between various financial institutions which include nonbank financial institutions, such as insurance companies and security brokerage firms. This paper examines the evolution of marketing of financial services in a changing legal environment and attempts to tie the marketing needs of commercial banks and thrifts (S & Ls) to the newly defined deregulated market place.

The Asian-American Healthcare Market - Problems and Prospects

On the basis of an exploratory research study, this paper highlights certain healthcare opportunities and challenges which the rapidly growing Asian American community in the United States creates.