Vladimir Vanyushyn

Integrating the Internet and Marketing Operations A Study of Antecedents in Firms of Different Size

Adopting the Internet for advanced marketing operations opens up challenging opportunities for firms of all sizes. However, such adoption might destroy investments in present market channels and thus has the characteristics of radical innovation. In this article, we draw on the literature on innovation to investigate what differentiates adopters of advanced Internet-based marketing operations from non-adopters in firms of different sizes. The conceptual model for this study is centred on the set of internal and external factors size, willingness to cannibalize, entrepreneurial drivers, management support, and market pressure. Our analysis is built on survey data from 379 Swedish manufacturing firms. The results of analysis show that composition of factors on which firms base their decision to adopt advanced Internet-based marketing operations varies signifi cantly with fi rm size. A number of implications for further research as well as for managers and educators are discussed.

Small and Medium-sized Enterprises' Internationalization and the Influence of Importing on Exporting

Relative to the volume of research into internationalization, inward operations have received much less attention than outward operations. This study addresses this imbalance by focusing on the degree to which firms import, how imports started relative to exports, and what import-related factors affect exporting. Findings from a survey of Finnish SMEs suggest that responding firms rate management interest, limited domestic market, and inquiries from buyers as the most significant incentives to start exporting. Import-experienced exporters assign higher ratings on nearly all export incentives, while pure-exporters consider themselves more dependent on governmental support. Importing per se has a comparatively modest, yet statistically significant, influence on exporting.

Promotion and shoppers' impulse purchases: the example of clothes

Purpose – This paper draws attention to the fact that impulse buying is common behavior among modern shoppers and that a consumer’s impulse purchases of items such as clothes may be a result of the ...

A new research paradigm to analyze the threats against fair competition in the global marketplace

Purpose – The purpose of this paper is to present a new research paradigm that can assist in preventing unethical behavior from strengthening its grip on the global economy. Design/methodology/appr ...

The Dual Effect of Resellers on Electronic Business Adoption by SMEs

This study examines the effects resellers have on the decision of a small manufacturing firm to adopt e-business. These effects are twofold: fear of alienating a reseller can impede the adoption, while the resellers intentions to invest in e-business can facilitate the adoption. Both effects are more pronounced for firms with fewer than 50 employees and almost irrelevant for firms with more than 200 employees. The explicit channel cannibalization effect and the moderating role of the willingness to cannibalize are also significant.

The Role of Political Intelligence in Firms’ Export Decisions During the Euro Crisis

Inspired by the literatures on internationalization and absorptive capacity, we develop a model exploring how small firms—during crises—acquire and apply political information to export decisions. We test our model using data collected during the 2012 Eurozone crisis from a sample of 440 British, French, and Swedish SMEs. Findings indicate that firms dependent on the Eurozone for exports and heavily impacted by the crisis engaged in frequent political monitoring. In turn, frequent monitoring leads to the development of formal routines for exploiting political information. Firms with the most formal routines sought new export opportunities beyond the Eurozone. In contrast to previous research into small‐firm internationalization, our study stresses the significance of “shortcut” searching activities, non‐market information, and firms’ decisions to reduce prior investments in export markets.

Innovation at the Intersection of Market Strategy and Technology: A Study of Digital Marketing Adoption Among SMEs

Innovation at the Intersection of Market Strategy and Technology : A Study of Digital Marketing Adoption among SMEs

Industry-university collaboration and absorptive capacity: an empirical study in a Swedish context

In this paper, we examine the role of firms’ absorptive capacity in industry-university collaboration and, in particular, whether absorptive capacity moderates the effects of university collaborati ...

Continuing Corporate Growth and Inter-organizational Collaboration of International New Ventures in Sweden

Much of the discussion about globalization has been held at a rather superficial macro-economic level. Discussions about globalization dealing with the meso- and micro-economic level, i.e. the level of regions and companies, have been much less common. Many of the discussions of globalization at the meso- and micro-economic level have also been biased in the sense that they have only given a partial picture. One obvious example is that discus¬sions of the role of innovation and entrepreneur¬ship have tended to use a narrow definition of entrepreneurship equal to the start-up of new companies and as a result ignored the high degree of innovation and entrepreneurship within many incumbent companies. The purpose of this paper is to contribute to the meso- and micro-economic literature on innovation and entrepreneurship in the global economy.

Impulse buying behavior in France and Sweden: An evaluation of how promotional tactics impact consumer behavior

Impulse buying behavior in France and Sweden : An evaluation of how promotional tactics impact consumer behavior