Wai Wai Ko

Organizational Learning and Marketing Capability Development: A Study of the Charity Retailing Operations of British Social Enterprise

Social enterprise is a hybrid form of profit- and social benefit–seeking organization whereby traditional nonprofit organizations pursue both their social mission and business opportunities. To embrace this new strategic direction shift, the nonprofit organizations need to develop new competences that will enable them to respond to the changes in the business model. The article investigates the learning mechanisms through which social enterprises develop a marketing capability to deploy their resources in the marketplace as the drivers of competitive advantage in their commercial practice. We study eight cases of U.K.-based charity retailers to address the role of knowledge accumulation, articulation, and codification process in the evolution of marketing capability development. We identify, among other things, that the critical process of organizational learning for social enterprise is to transfer the experience into organization-specific knowledge under the social aspects of constraints.

Strategic Orientation and Social Enterprise Performance

Even though previous research indicates that an organization’s pursuit of strategic orientation (SO) has positive effects on its performance, we have deepened and expanded our understanding of how this concept can also be applied to social enterprises (SEs). Using data collected from British and Japanese social enterprises, we examined the mediating roles of market effectiveness and consumer satisfaction in both the social and commercial domains with regard to SO effects on performance, as well as how performance in one aspect of practice positively moderates the impact of SO behavior in another. The results contribute to the development of a theory for understanding the concept of SO associated with social enterprise performance. More generally, this article contributes to the ongoing efforts to understand the strategic management aspect of social enterprises.

The role of internal branding in nonprofit brand management: an empirical investigation

Internal branding refers to an organization’s attempts to persuade its staff to buy-in to the organization’s brand value and transform it into a reality. Drawing from self-determination theory and leadership theory, we seek to develop a deeper understanding of the process of internal branding in the nonprofit sector. More specifically, we propose and examine the mediating effects of the staff’s emotional brand attachment, staff service involvement, and the moderating effect of charismatic leadership on the brand orientation behavior–organizational performance relationship using data obtained from the representatives of 301 nonprofit organizations in the United Kingdom. On a general level, the findings suggest that staff emotional brand attachment and staff service involvement are linked to brand orientation and organizational performance. Moreover, charismatic leadership increases the strength of this linkage. All of these findings extend the literature on internal branding.

A Typology of Guanxi-Based Governance Mechanisms for Knowledge Transfer in Business Networks of Chinese Small and Medium-Sized Enterprises

Guanxi has strong implications for interactions among individuals in Chinese society. This study investigates guanxi-based governance mechanisms in the context of knowledge transfer among Chinese small and medium-sized manufacturing firms. We analyze, in-depth, qualitative interview data gathered from 78 Chinese engineers who work for Chinese small and medium-sized die-casting manufacturers. Our findings reveal that guanxi influences the production of three forms of guanxi-enabled trust: guanxi-enabled relational trust, calculative trust, and institutional trust. By combining these forms of trust, we generate a typology of seven guanxi-based governance mechanisms for knowledge transfer—“guanxi-hu,” “huibao,” “lun,” “gan-qing,” “jiao-qing,” “ren-qing,” and “mianzi.” We discuss the research and managerial implications of our findings.

Overcoming the liability of smallness by recruiting through networks in China: a guanxi-based social capital perspective

Abstract We investigate the role of guanxi in Chinese entrepreneurial firms’ recruitment practices in attempting to overcome the liability of smallness. Combining insights from the social capital and guanxi literature, we theorize the guanxi-based social capital perspective and use it to analysis 96 in-depth interviews with multiple members (entrepreneurs, senior managers and factory workers) from 15 die-casting entrepreneurial firms in Guangdong province, China. We find that the use of guanxi in recruitment practice can overcome the liability of smallness because it makes the hiring process more convenient, improves firms’ attractiveness to jobseekers and enhances the person-organizational fit between new hires and firms. We discuss how Chinese entrepreneurs and their senior managers use guanxi strategically to achieve these advantages. On the other hand, our findings suggest that jobseekers can also use guanxi to increase their options, improve their bargaining power and distract firms’ attention away from hiring the most appropriate candidate for the job in order to undermine the effectiveness of Chinese entrepreneurial firms’ recruitment procedures. We explore the implications of these findings for academic research and managerial practice.

Promoting employee entrepreneurial attitudes: an investigation of Chinese state-owned enterprises

Abstract Drawing from social information processing theory, we explain the relationship among perceived investment in employee development (PIED), psychological climate, and employee entrepreneurial attitudes (EEA). We test our hypotheses by conducting two survey studies of two different Chinese state-owned enterprises (N = 157; N = 112). The results indicate that climates for autonomy and innovation mediate the relationship between PIED and EEA. Furthermore, we differentiate between two types of supervisor behaviour for encouraging creativity in the workplace: promoting collaboration and intellectual stimulation. We find that promoting collaboration enhances the effects of PIED on the climate for autonomy, while intellectual stimulation amplifies the effects of PIED on the climate for innovation. Our research not only extends the current academic literature by investigating the processes (how) and contingencies (when) whereby PIED affects EEA, but also reveals factors for promoting corporate entrepreneurship in the context of Chinese SOEs. Our findings also offer critical insights for managers by suggesting that they can use human resource management practices and supervision tactics to create a working environment that allows corporate entrepreneurship to flourish.