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Dive into the research topics where William T. L. Cox is active.

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Featured researches published by William T. L. Cox.


Perspectives on Psychological Science | 2012

Stereotypes, Prejudice, and Depression: The Integrated Perspective

William T. L. Cox; Lyn Y. Abramson; Patricia G. Devine; Steven D. Hollon

Social psychologists fighting prejudice and clinical psychologists fighting depression have long been separated by the social–clinical divide, unaware that they were facing a common enemy. Stereotypes about others leading to prejudice (e.g., Devine, 1989) and schemas about the self leading to depression (e.g., A. T. Beck, 1967) are fundamentally the same type of cognitive structure. According to the integrated perspective on prejudice and depression, negative stereotypes (i.e., schemas) are activated in a Source, who expresses prejudice toward the Target, causing the Target to experience depression. This linking of prejudice and depression (i.e., “comorbid” prejudice and depression) can occur at the societal level (e.g., Nazis’ prejudice causing Jews’ depression), the interpersonal level (e.g., an abuser’s prejudice causing an abusee’s depression), and the intrapersonal level (e.g., a person’s self-prejudice causing his or her depression). The integrated perspective addresses several longstanding paradoxes, controversies, and questions; generates new areas of inquiry; and spotlights specific methods and findings that have direct cross-disciplinary applications in the battle against prejudice and depression. Ironically, some interventions developed by depression researchers may be especially useful against prejudice, and some interventions developed by prejudice researchers may be especially useful against depression.


Journal of Sex Research | 2016

Inferences About Sexual Orientation: The Roles of Stereotypes, Faces, and The Gaydar Myth.

William T. L. Cox; Patricia G. Devine; Alyssa A. Bischmann; Janet Shibley Hyde

In the present work, we investigated the pop cultural idea that people have a sixth sense, called “gaydar,” to detect who is gay. We propose that “gaydar” is an alternate label for using stereotypes to infer orientation (e.g., inferring that fashionable men are gay). Another account, however, argues that people possess a facial perception process that enables them to identify sexual orientation from facial structure. We report five experiments testing these accounts. Participants made gay-or-straight judgments about fictional targets that were constructed using experimentally manipulated stereotypic cues and real gay/straight peoples face cues. These studies revealed that orientation is not visible from the face—purportedly “face-based” gaydar arises from a third-variable confound. People do, however, readily infer orientation from stereotypic attributes (e.g., fashion, career). Furthermore, the folk concept of gaydar serves as a legitimizing myth: Compared to a control group, people stereotyped more often when led to believe in gaydar, whereas people stereotyped less when told gaydar is an alternate label for stereotyping. Discussion focuses on the implications of the gaydar myth and why, contrary to some prior claims, stereotyping is highly unlikely to result in accurate judgments about orientation.


Basic and Applied Social Psychology | 2014

Toward a Comprehensive Understanding of Officers’ Shooting Decisions: No Simple Answers to This Complex Problem

William T. L. Cox; Patricia G. Devine; E. Ashby Plant; Lauri L. Schwartz

Police officers make life-or-death shooting decisions in complex situations under extreme time pressure. If officers make a mistake, there are dire consequences—they could kill an innocent or be killed themselves. In contrast to prior works near-exclusive focus on suspect race, the present study examined features of methodology, officers, suspects, and neighborhoods that may affect officers’ shooting decisions. Empirical exploration of officers’ shooting decisions and mistakes is still in its infancy, and given the seriousness and importance of this phenomenon—and the potential for this research to inform policy decisions—additional research is needed.


Journal of Personality and Social Psychology | 2015

The motivation to express prejudice

Patrick S. Forscher; William T. L. Cox; Nicholas Graetz; Patricia G. Devine

Contemporary prejudice research focuses primarily on people who are motivated to respond without prejudice and the ways in which unintentional bias can cause these people to act in a manner inconsistent with this motivation. However, some real-world phenomena (e.g., hate speech, hate crimes) and experimental findings (e.g., Plant & Devine, 2001, 2009) suggest that some prejudice is intentional. These phenomena and findings are difficult to explain solely from the motivations to respond without prejudice. We argue that some people are motivated to express prejudice, and we develop the Motivation to Express Prejudice Scale (MP) to measure this motivation. In 7 studies involving more than 6,000 participants, we demonstrate that, across scale versions targeted at Black people and gay men, the MP has good reliability and convergent, discriminant, and predictive validity. In normative climates that prohibit prejudice, the internal and external motivations to express prejudice are functionally nonindependent, but they become more independent when normative climates permit more prejudice toward a target group. People high in the motivation to express prejudice are relatively likely to resist pressure to support programs promoting intergroup contact and to vote for political candidates who support oppressive policies. The motivation to express prejudice predicted these outcomes even when controlling for attitudes and the motivations to respond without prejudice. This work encourages contemporary prejudice researchers to give greater consideration to the intentional aspects of negative intergroup behavior and to broaden the range of phenomena, target groups, and samples that they study.


PLOS ONE | 2015

Stereotypes Possess Heterogeneous Directionality: A Theoretical and Empirical Exploration of Stereotype Structure and Content

William T. L. Cox; Patricia G. Devine

We advance a theory-driven approach to stereotype structure, informed by connectionist theories of cognition. Whereas traditional models define or tacitly assume that stereotypes possess inherently Group → Attribute activation directionality (e.g., Black activates criminal), our model predicts heterogeneous stereotype directionality. Alongside the classically studied Group → Attribute stereotypes, some stereotypes should be bidirectional (i.e., Group ⇄ Attribute) and others should have Attribute → Group unidirectionality (e.g., fashionable activates gay). We tested this prediction in several large-scale studies with human participants (NCombined = 4,817), assessing stereotypic inferences among various groups and attributes. Supporting predictions, we found heterogeneous directionality both among the stereotype links related to a given social group and also between the links of different social groups. These efforts yield rich datasets that map the networks of stereotype links related to several social groups. We make these datasets publicly available, enabling other researchers to explore a number of questions related to stereotypes and stereotyping. Stereotype directionality is an understudied feature of stereotypes and stereotyping with widespread implications for the development, measurement, maintenance, expression, and change of stereotypes, stereotyping, prejudice, and discrimination.


Psychological Science | 2014

Stereotyping to Infer Group Membership Creates Plausible Deniability for Prejudice-Based Aggression

William T. L. Cox; Patricia G. Devine

In the present study, participants administered painful electric shocks to an unseen male opponent who was either explicitly labeled as gay or stereotypically implied to be gay. Identifying the opponent with a gay-stereotypic attribute produced a situation in which the target’s group status was privately inferred but plausibly deniable to others. To test the plausible deniability hypothesis, we examined aggression levels as a function of internal (personal) and external (social) motivation to respond without prejudice. Whether plausible deniability was present or absent, participants high in internal motivation aggressed at low levels, and participants low in both internal and external motivation aggressed at high levels. The behavior of participants low in internal and high in external motivation, however, depended on experimental condition. They aggressed at low levels when observers could plausibly attribute their behavior to prejudice and aggressed at high levels when the situation granted plausible deniability. This work has implications for both obstacles to and potential avenues for prejudice-reduction efforts.


Journal of Experimental Social Psychology | 2017

A gender bias habit-breaking intervention led to increased hiring of female faculty in STEMM departments

Patricia G. Devine; Patrick S. Forscher; William T. L. Cox; Anna Kaatz; Jennifer Sheridan; Molly Carnes

Addressing the underrepresentation of women in science is a top priority for many institutions, but the majority of efforts to increase representation of women are neither evidence-based nor rigorously assessed. One exception is the gender bias habit-breaking intervention (Carnes et al., 2015), which, in a cluster-randomized trial involving all but two departmental clusters (N = 92) in the 6 STEMM focused schools/colleges at the University of Wisconsin - Madison, led to increases in gender bias awareness and self-efficacy to promote gender equity in academic science departments. Following this initial success, the present study compares, in a preregistered analysis, hiring rates of new female faculty pre- and post-manipulation. Whereas the proportion of women hired by control departments remained stable over time, the proportion of women hired by intervention departments increased by an estimated 18 percentage points (OR = 2.23, dOR = 0.34). Though the preregistered analysis did not achieve conventional levels of statistical significance (p < 0.07), our study has a hard upper limit on statistical power, as the cluster-randomized trial has a maximum sample size of 92 departmental clusters. These patterns have undeniable practical significance for the advancement of women in science, and provide promising evidence that psychological interventions can facilitate gender equity and diversity.


Journal of Sex Research | 2017

Ecological Invalidity of Existing Gaydar Research: In-Lab Accuracy Translates to Real-World Inaccuracy: Response to Rule, Johnson, & Freeman (2016)

William T. L. Cox; Patricia G. Devine; Alyssa A. Bischmann; Janet Shibley Hyde

In recent years, several empirical studies have claimed to provide evidence in support of the popular folk notion that people possess “gaydar” that enables them to accurately identify who is gay or lesbian (Rule, Johnson, & Freeman, 2016). This conclusion is limited to artificial lab settings, however, and when translated to real-world settings this work itself provides evidence that people’s judgments about who is gay/lesbian are not pragmatically accurate. We also briefly review evidence related to the consequences of perpetuating the idea of gaydar (i.e., “the gaydar myth”). Although past claims about accurate orientation perception are misleading, the work that gave rise to those claims can nevertheless inform the literature in meaningful ways. We offer some recommendations for how the evidence in past “gaydar” research can be reappraised to inform our understanding of social perception and group similarities/differences.


Journal of Experimental Social Psychology | 2012

Long-term reduction in implicit race bias: A prejudice habit-breaking intervention

Patricia G. Devine; Patrick S. Forscher; Anthony J. Austin; William T. L. Cox


Journal of Experimental Social Psychology | 2009

The Obama effect: Decreasing implicit prejudice and stereotyping

E. Ashby Plant; Patricia G. Devine; William T. L. Cox; Corey Columb; Saul L. Miller; Joanna Goplen; B. Michelle Peruche

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Patricia G. Devine

University of Wisconsin-Madison

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Alyssa A. Bischmann

University of Nebraska–Lincoln

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Chelsea Mitamura

University of Wisconsin-Madison

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E. Ashby Plant

Florida State University

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Emily L. Dix

University of Wisconsin-Madison

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Janet Shibley Hyde

University of Wisconsin-Madison

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Anna Kaatz

University of Wisconsin-Madison

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Anthony J. Austin

University of Wisconsin-Madison

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