Wilson Florio

Projeto, criatividade e metáfora

The aim of this article is to analyze some factors that lead to creativity in architecture. The creativity depends on the combination of knowledge, development of abilities and the adoption of attitudes which allows facing new problems. It is highlighted the importance of heuristic resides, particularly in metaphors in the conceptualization and creation of architecture designs. Thus some references from the texts written by North American architect Frank Lloyd Wright were extracted to verify how the combination of different ideas can motivate emerging creative ideas. Key words: creativity, design process, metaphor, analogy, Frank Lloyd Wright.