Xosé Manuel Baamonde Silva

Ferias + web 2.0: medio definitivo de comunicación profesional

Trade fairs are professional communication spaces. The study expects to analyze fair websites and the management of the communication on the market fair. The investigation consists in an analysis of content of fair sites in Internet and in an empirical study through a questionnaire for e-mail to the Dircom fair. Results indicate that fair websites should be more interactive. Usually trade fairs plus web 2.0 are an ultimate professional communication media. Virtual fairs allow spreading the technical advances and scientist. In these events you can communicate to the society complex information in a communicable and understandable way. So, it is possible to get an authentic knowledge society.