Yayat Sukayat

PENERAPAN TEKNOLOGI INFORMASI DAN KOMUNIKASI (TIK) PADA KELOMPOK TANI MANGGA GEDONG GINCU DALAM MENGHADAPI PASAR BEBAS

Mango Gedong Gincu (Mangifere var.Gedong indica) is one type of mango that is cultivated in West Java, particularly in Cirebon. Today the demand for mango Gedong Gincu from overseas customers is quite high. To achieve high competitiveness, especially in the face of free trade the use of Information and Communication Technology (ICT) by Farmers Group will be vital.The specific objective of this research to see ICT used by the groups, and to analyze the obstacles encountered in the use of ICTs in the era of free trade. The study was conducted in Kab.Cirebon. With Qualitative research design and use System thinking with causal loop diagram analysis tools.The results showed that the use of ICT farmer groups are radio, television, computer, mobile phone, tabloid / newsletter, leaflet, fax and internet. Constraints application of ICT in Suka Mulya Farmer Group is divided on the environmental constraints, constraints skills, and particularly cultural constraints. Variable levers major obstacles to the implementation of ICT is lack of motivation of farmers to try ICT. Persuasive approach from the government, the agent and other components involved is expected to change the paradigm of farmers more aware of the benefits of ICT.

Model Konsepsi-Adopsi Inovasi Beras Organik : Sosisl Ekonomi Petani (Studi Kasus Kabupaten Tasikmalaya, Jawa Barat)

The process of organic rice farming system conception initiated by inter-national market demand for organic rice which is drive businessman to create a partnership with farmer to fullfil the demand. In conception stage, it is running effectively substitue convetional farming with organic farming system. However, conception process which has been running will not continue to adoption stage if this process managed not properly. Social factor (farmer behaviour)is a determinant in farmer decision to adopt organic farming system because of interelations with the economic practically. Technology, environment, attitude and belief interaction in adoption stage more complex than canception stage. This model built qualitatively using system thinking method and social fabric matrix (SFM). Causal loop diagram used to analyze causality of elements interalistionship in conception and adoption stage, thus social fabric matrix used to mapping the element interelation involved in organic farming adoption which is consist of social institution, technology, environment, value and belief, and attitude. This research indicates that adoption stage is critical point that have to be passed in an innovation process. The point is innovation should be managed properly since the conception until adoption that involved social, economy and technology elements.