Yeon Ho Shin

The role of attitude, subjective norm, perceived behavioral control, and moral norm in the intention to purchase local food products

ABSTRACT The primary purpose of this study is to examine the antecedents to the intention to purchase local food by extending the theory of planned behavior with additional considerations of moral aspects. Structural equation modeling was conducted with a sample group comprising 695 U.S. consumers. The results showed that data fitted the hypothesized model fairly well and explained respondents’ local food purchase intention. Attitude, subjective norm, perceived behavioral control, and moral norm were found to influence consumers’ local food purchase intention directly or indirectly.

The Impact of an Organization’s Procedural Justice and Transformational Leadership on Employees’ Citizenship Behaviors in the Korean Business Context

The primary purpose of this study was to examine the impact of an organization’s procedural justice and transformational leadership on employees’ citizenship behaviors and the mediating effect of the transformational leadership in Korean for-profit business firms. A total of 202 cases were collected from one of the three major conglomerates in Korea and a total of 182 responses were used for data analysis after the data screening process. The structural equation modeling approach was mainly used based on the model comparison between the full research model and the controlled model. The results indicate that an organization’s procedural justice positively affects both variables of transformational leadership and employees’ citizenship behaviors whereas the transformational leadership also positively affects employees’ citizenship behaviors. The model comparison based on chi-square differences indicates that transformational leadership plays the role of a partial mediating variable to explain the relationship between the organization’s procedural justice and employees’ citizenship behaviors. Conclusions are presented, followed by limitations and further research recommendations.

Consumers’ Willingness to Patronize Locally Sourced Restaurants: The Impact of Environmental Concern, Environmental Knowledge, and Ecological Behavior

ABSTRACT The purpose of the study was to examine the effects of three environmental triggers, environmental knowledge, environmental concern, and ecological behavior, on consumer’s willingness to visit a locally sourced restaurant. Such triggers were expected to influence the target population’s intention to visit locally sourced restaurants. The target population was actual and potential restaurant customers in the United States who are 18 years of age or older. Data were collected using an online survey with a self-administered questionnaire. A total of 423 responses were retained and analyzed by using a two-step approach of structural equation modeling. The study results indicated that while environmental knowledge and environmental concern positively influence attitude toward visiting a locally sourced restaurant, ecological behavior does not. Theoretical and managerial implications are discussed.

Self-Congruity and the Theory of Planned Behavior in the Prediction of Local Food Purchase

ABSTRACT The primary purpose of this study is to investigate antecedents to behaviors associated with purchasing local food by using the extended theory of planned behavior with additional considerations of self-congruity theory. Structural equation modeling was conducted to examine direct and indirect effects of attitude, subjective norms, perceived behavioral controls, intention, and self-congruity on local food purchases. Overall, purchasing local food was found to be a multifaceted and dynamic decision-making process. In addition, self-congruity was found to impact consumers’ local food purchase directly and indirectly, indicating that it was a meaningful addition to the theory of planned behavior model.

An investigation of systematic risk determinants in the casino industry.

This study examined financial measures that constitute determinants of systematic risk in the casino industry. Multiple regression analysis, one-way ANOVA, and independent sample t-tests were conducted to analyze the measures. Leverage and liquidity were positively related to systematic risk yet growth rate was negatively related. Furthermore, it was confirmed that different sectors of the casino industry had different level of risk. Findings suggest that casino managers in different sectors of the casino industry should use different financial strategies to reduce risk. Casino investors should also understand the unique financial characteristics of different sectors of the casino industry. Finally, casino managers should focus on developing well-planned customer activities, such as gaming tournaments or special events, to protect casinos from experiencing high-risk seasons.

Locally Sourced Restaurant: Consumers Willingness to Pay

ABSTRACT This study tested (1) the theory of planned behavior to identify factors influencing customers’ willingness to pay more when visiting a locally sourced restaurant, and (2) assesses the effect of health consciousness and community attachment on willingness to pay more through attitude, subjective norms, and perceived behavioral control in visiting a locally sourced restaurant. A total of 423 responses were analyzed using a two-step approach of structural equation modeling. The findings indicated that health consciousness and community attachment positively influences attitude, subjective norm, and perceived behavioral control in visiting a locally sourced restaurant, which ultimately influence willingness to pay more.

An Examination of Locally Sourced Restaurant Patronage Intention

ABSTRACT This study proposed a comprehensive model to explain how electronic word-of-mouth (eWOM) and environmental concern influence on customers’ intention to visit a locally sourced restaurant. The proposed research model was built upon the model of goal-direct behavior (MGB) and extended by incorporating eWOM and environmental concern. The results indicated that environmental concern positively influences desire through affecting attitude toward visiting a locally sourced restaurant. In addition, eWOM positively influences customers’ intention directly and indirectly through predictive variables of the MGB. This study contributed to extend the MGB by revealing the role of environmental concern and eWOM within the model. In addition, managerial implications were discussed in regards to developing effective marketing strategies in locally sourced restaurants.

“How’d you sleep?” measuring business travelers’ sleep quality and satisfaction in hotels

Purpose The purpose of this paper is to explore business travelers’ sleep experience in hotels by measuring sleep quality and determining the extent to which hotel attributes, demographic characteristics, and hotel quality level influence their sleep quality while staying in hotels. Design/methodology/approach This study utilized a self-reported survey to obtain data from business travelers who have stayed in a hotel at least two nights for a business trip in the past 30 days. A total of 304 business travelers were surveyed in this study. Findings The results indicated that there was a difference in the factors that influenced business travelers’ overall satisfaction with sleep in mid-scale (2.5-3.5 stars) vs upscale hotels (4+stars). The findings showed that business travelers generally had lower sleep quality at hotels and they were more likely affected by noise both outside and inside the guestroom, as well as material elements inside the room. Originality/value This study represents a pioneering attempt at exploring business travelers’ sleep quality and satisfaction with sleep in hotels. Furthermore, this study contributes to the limited research addressing sleep quality as a fundamental function of hotel services. Also, this is the first study to measure business travelers’ sleep quality in hotels by using the sleep quality scale.

Antecedents of consumers’ intention to visit food trucks

ABSTRACT The food truck industry has become a national phenomenon in the United States by gaining attention and praise. However, there has been limited attention on how and why consumers decide to patronize food trucks. The purpose of the study is to investigate determinants of consumers’ intention to patronize food trucks by applying the model of goal-directed behavior. Structural equation modeling was employed to assess the relationships among constructs in the proposed research model. This study contributes significant theoretical and practical implications by first attempting to examine what specific psychological variables influence the decision-making process regarding consumers’ intention to visit food trucks.

RV Traveler’s Pull Factors to Campgrounds in Leisure Tourism

ABSTRACT The purpose of this study was to identify the underlying structures of RV traveler’s pull factors to campgrounds and confirm the results by using exploratory factor analysis and confirmatory factor analysis with multiple data sets. The results identified the following five dimensions of the campground traveler’s key attributes: Activity, Amenity, Essentials, Price, and Store. The “Essentials” factor had a grand mean of 4.47, which was the highest among the five factors. Therefore, campground owners and managers should pay extra attention to maintaining a high quality on those essential attributes first, before considering adding or promoting any other items.