Yi-Shun Wang

Exploring the relationship between intentional and behavioral loyalty in the context of e-tailing

Purpose – The purpose of this paper is to understand what drives customers’ behavioral loyalty and explore the relationship between intentional and behavioral loyalty in the context of e-tailing. Design/methodology/approach – Based on the theory of reasoned action and the recency-frequency-monetary value model, this study proposes a research model to explore the relationships among satisfaction, switching cost, intentional loyalty (i.e. word of mouth (WOM) and repurchase intention), and behavioral loyalty (i.e. purchase frequency and monetary value). Data collected from 266 respondents in the context of e-tailing are tested against the research model using a partial least squares (PLS) approach. Findings – The results indicate that both satisfaction and switching cost are positively related to intentional loyalty (i.e. WOM and repurchase intention), and that the relationship of satisfaction with intentional loyalty outweighs that of switching cost. Additionally, while repurchase intention significantly as...

The measurement and dimensionality of e-learning blog satisfaction: Two-stage development and validation

Purpose – The purpose of this paper is to develop and validate a multi-dimensional instrument to measure e-learning blog satisfaction (ELBS). Design/methodology/approach – This study introduces and defines the construct of ELBS, provides an empirical validation of the construct and its underlying dimensionality, develops a generic ELBS instrument with desirable psychometric properties, and investigates the instruments theoretical and practical applications. Findings – After analyzing data from a calibration sample (n=238) and a validation sample (n=226), this study proposes a five-factor, 20-item ELBS instrument. Practical implications – This empirically validated instrument will be useful to researchers in terms of developing and testing blog-based learning theories, as well as to educators in terms of understanding students’ ELBS and promoting the use of blog-based learning systems. Originality/value – This study is a pioneering effort to develop and validate a multi-dimensional instrument to measure ELBS.

Measuring mobile learning readiness: scale development and validation

– Based on the literature on technology readiness, online learning readiness, and mobile computer anxiety, the purpose of this paper is to develop and validate a mobile learning readiness (MLR) scale which can be used to assess individuals’ readiness to embrace m-learning systems. , – Based on previous literature, this study conceptualizes the construct of MLR and generates an initial 55-item MLR scale. A total of 319 responses are collected from a three-month internet-based survey. Based on the sample data, this study provides an empirical validation of the MLR construct and its underlying dimensionality, and develops a generic MLR scale with desirable psychometric properties, including reliability, content validity, criterion-related validity, convergent validity, discriminant validity, and nomological validity. , – This study develops and validates a 19-item MLR scale with three dimensions (i.e. m-learning self-efficacy, optimism, and self-directed learning). A tentative norm of the MLR scale is presented, and the scale’s theoretical and practical applications are also discussed. , – This study is a pioneering effort to develop and validate a MLR scale. The results of this study are helpful to researchers in building m-learning theories and to educators in assessing and promoting individuals’ acceptance of m-learning systems.

A model for assessing blog-based learning systems success

Purpose – Based on previous information systems/educational technology success models, the purpose of this paper is to establish a comprehensive, multidimensional model for assessing blog-based learning systems success. Design/methodology/approach – Data collected from 240 blog-based learning systems users in the context of higher education were tested against the model using the structural equation modelling approach. Findings – The results indicate the interrelationships between six system success variables: system quality, content quality, context and linkage quality, user satisfaction, system use, and learning performance. In particular, this study confirms that quality attributes positively affect user satisfaction, which in turn positively influences learning performance directly or indirectly through the mediation of system use. Originality/value – This study is a pioneering effort to develop and validate a blog-based learning systems success model.

The effect of information presentation modes on tourists’ responses in Internet marketing: the moderating role of emotions

ABSTRACT In order to enhance our understanding of the effectiveness of information transmission through virtual reality (VR), this study used a modified stimulus–organism–response framework to examine the relationships between information presentation modes (VR versus picture), emotions (pleasure and arousal), and tourists’ responses, namely attention, interest, desire, and action (AIDA) in the context of Internet tourism marketing. Multivariate analysis of variance (MANOVA) and multivariate analysis of covariance (MANCOVA) were employed to analyze data gathered from 184 respondents participating in a factorial experimental design. The results indicated that compared with the picture mode, the VR mode had superior effects on tourists’ responses, but these superior effects were moderated by arousal. High-arousal tourists had stronger AIDA responses in the VR mode than in the picture mode. However, the stronger effects of the VR mode on tourists’ AIDA responses disappeared in the low-arousal group. The findings of this study provide several important theoretical and practical implications for Internet tourism marketing.

What drives users’ intentions to purchase a GPS Navigation app: The moderating role of perceived availability of free substitutes

Purpose Grounded on the value-based adoption model and innovation diffusion theory, this study examined consumer purchase decisions of mobile Global Positioning System (GPS) navigation apps. In addition, this study also investigated the moderating role that perceived availability of free substitutes (PAFS) plays in the relationship between perceived value and purchase intention. The paper aims to discuss these issues. Design/methodology/approach Data collected from 219 mobile users were analyzed against the research model using the partial least squares approach. Findings The results showed that compatibility, relative advantage, perceived enjoyment, perceived cost (positively), and complexity (negatively) influenced these users’ value perceptions and purchase decisions. Furthermore, PAFS significantly weakened the positive relationship between perceived value and purchase intentions. Practical implications Based on these findings, the authors provide practical suggestions for mobile app developers to increase mobile app sales. This study also helps advance knowledge of mobile internet marketing. Originality/value This study is a pioneering effort in explaining consumer purchase intentions in the context of mobile GPS navigation app.

Developing and validating a physical product e-tailing systems success model

The study attempts to develop and validate a physical product e-tailing systems success model based on the existing information systems/e-commerce systems success models and consumer behavior literature. The proposed e-tailing success model describes the interrelationships among nine dimensions: Information Quality, System Quality, Service Quality, Product Quality, Perceived Price, Perceived Value, User Satisfaction, Intention to Reuse, and Electronic Word-of-Mouth. Data collected from 258 valid respondents are tested against the research model using the partial least squares approach. The results indicate that Information Quality, System Quality, Service Quality, Product Quality, and Perceived Price (i.e. e-tailers’ quality and price attributes) have a significant influence on both Perceived Value and User Satisfaction, and that Perceived Value significantly affects both Intention to Reuse and eWOM (i.e. customers’ loyalty) directly or indirectly through the mediation of User Satisfaction. The results of this study provide several important theoretical and practical implications for e-tailing systems success.

Permission-Based E-Mail Marketing Websites Success: An Integrated Perspective

Extant research on websites success has paid insufficient attention to the success of permission-based e-mail marketing PEM websites. In order to bridge this knowledge gap, the contribution of this study lies in synthesizing information management/e-commerce, media/communication, as well as customer/marketing research to propose a PEM websites success model consisting of antecedent i.e., functional, process, and relational benefits, mediator i.e., relationship quality, and outcome variables i.e., relationship outcomes. Data collected from 294 respondents in Taiwan were tested against the research model using structural equation modeling. The result shows that functional and process benefits i.e., information quality, ease of use, and entertainment benefits except entertainment benefits can indirectly influence relationship outcomes i.e., user loyalty and positive word of mouth through the mediation of relationship quality i.e., user satisfaction and commitment. The result also indicates that relational benefits i.e., confidence, social, and special treatment benefits can not affect relationship outcomes directly or indirectly through relationship quality. It concludes that, unlike the brick-and-mortar context, relational benefits emphasized by customer/marketing research do not play a significant role in influencing relationship outcomes in the context of PEM websites. Rather, the empirically validated model highlights the importance of functional and process benefits in establishing PEM websites success, supporting the perspectives from information management/e-commerce research as well as media/communication research.

Assessing User Satisfaction with e-Learning Blog Systems

With the proliferation of educational use of blogs, measuring user satisfaction with blog-based learning systems has become an important issue for academics and practitioners. Although previous research has developed various instruments for measuring user satisfaction with asynchronous e-learning systems, none of the literature has addressed the measurement of user satisfaction with blog-based learning systems. Thus, the main purpose of this study is to develop and validate a multi-dimensional instrument for measuring e-learning blog satisfaction (ELBS) based on previous research. This study introduces and defines the construct of e-learning blog satisfaction, provides an empirical validation of the construct and its underlying dimensionality develops a generic e-learning blog satisfaction instrument with desirable psychometric properties, and investigates the instrument’s theoretical and practical applications. By analyzing data from a sample of 238 respondents, this study proposes a 5-factor, 20-item ELBS instrument. This empirically validated instrument will be useful to researchers in developing and testing blog-based learning theories, as well as to educators in understanding students’ ELBS and promoting the use of blog-based learning systems.

Factors affecting users’ continuance intention of mobile social network service

ABSTRACT This study investigates the factors that influence users’ intention to continue using social network service applications (apps) on mobile devices. We drew on the uses and gratifications (U&G) paradigm and innovation diffusion theory; these were augmented with the factors that characterize mobile social network service (MSNS) usage. The proposed framework explained the relationships between these factors and the intention to continue using MSNS apps. A web-based survey was used to collect data for analysis. The results indicated that critical mass, mobility, compatibility, purposive value, and entertainment value were important drivers of users’ intention to continue using MSNS apps. The findings contribute to existing U&G paradigm, innovation diffusion theory, and MSNS usage literature. The paper closes with a discussion of useful insights relevant to researchers and practitioners in terms of developing and implementing MSNS apps that have high retention rates.