Yizao Liu

The Impact of Regulatory Change on Retail Pricing: The New York State Milk Price Gouging Law

This study examines the causal effect of a change in administration of the New York State milk price gouging law on retail milk prices. Specifically, we focus on the November 2008 shift from a threshold pricing policy that consisted of monthly announced prices to a fixed margin policy. Using a regression discontinuity approach, we find lower prices and thus increased consumer welfare for retail milk purchasers in New York State. Furthermore, the change in application of the law may have eliminated previously hypothesized coordination in pricing by retailers through a more competitive retail milk environment.

Buyer and Nonbuyer Barriers to Purchasing Local Food

Policymakers and value chain members often use a one-size-fits-all strategy to increase local food consumption. Our results indicate this approach may not be effective; local food buyers and nonbuyers have differing barriers to purchasing more or accessing local food. We examine the effect of demographics, health indicators, shopping location, and zip code on those barriers. Prices and availability are barriers for both buyers and nonbuyers. Consumers with higher healthy diet scores are more likely to think about local food availability. Providing specific products is a more viable strategy than creating additional purchasing venues. These results are important, as governments seek to increase local food purchases and enhance local agriculture.