Yoo Kyung Kim

Developing a Scale for Measuring of Authenticity of Brand

A Study on the Relationship between Corporate Reputation and Brand Equity : Focus on the Influence of Corporate Reputation on the Brand Equity

The trend of advertising campaigns during a recession : A case study on advertising campaigns (from 2008 4th quarter to 2009 1st quarter)

한류 컨텐츠 유형별 소비 속성이 한류 컨텐츠 태도 및 국가브랜드태도에 미치는 영향에 관한 연구: 한류 시장의 지역적 세분화를 중심으로

Perception Differences on City Brand between Residents and Non-Residents with Different Types of Experiences: Impact on the City Brand Image and Likability

Effects of the Knowledge Management on the Internal Brand Equity:Focusing on Brand Attitude and Brand Attachment

The Success Brand Story of the e PyunhanSesang that Thinks Sincerely Customers

A Case Study of Global Etiquette Campaign: A Focus on Korean Airline

A Case of a Premium Brand: Focus on Dong-A Pharmaceutical Bacchus-D

A Case Study on Brand Image Strategy of use Company PR for Yuhan-Kimberly