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Yoo Kyung Kim

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Publication

Featured researches published by Yoo Kyung Kim.

The Korean Journal of Advertising | 2014

Developing a Scale for Measuring of Authenticity of Brand

박성현; Yoo Kyung Kim

The Korean Journal of Advertising | 2011

A Study on the Relationship between Corporate Reputation and Brand Equity : Focus on the Influence of Corporate Reputation on the Brand Equity

Hyo-Bok Lee; Yoo Kyung Kim

The Korean Journal of Advertising | 2010

The trend of advertising campaigns during a recession : A case study on advertising campaigns (from 2008 4th quarter to 2009 1st quarter)

허웅; Yoo Kyung Kim

The Journal of Cultural Policy | 2017

한류 컨텐츠 유형별 소비 속성이 한류 컨텐츠 태도 및 국가브랜드태도에 미치는 영향에 관한 연구: 한류 시장의 지역적 세분화를 중심으로

Yoo Kyung Kim; Choi Jee-Hye; 이효복

Korean Journal of Communication Studies | 2017

Perception Differences on City Brand between Residents and Non-Residents with Different Types of Experiences: Impact on the City Brand Image and Likability

Choi Jee-Hye; 이효복; Yoo Kyung Kim

The Korean Journal of Advertising | 2015

Effects of the Knowledge Management on the Internal Brand Equity:Focusing on Brand Attitude and Brand Attachment

Choi Jee-Hye; Yoo Kyung Kim; 허태윤

The Korean Journal of Advertising | 2011

The Success Brand Story of the e PyunhanSesang that Thinks Sincerely Customers

Yoo Kyung Kim; Sangpil Han; Lee Heebok

The Korean Journal of Advertising | 2010

A Case Study of Global Etiquette Campaign: A Focus on Korean Airline

Yoo Kyung Kim; 전종우

The Korean Journal of Advertising | 2009

A Case of a Premium Brand: Focus on Dong-A Pharmaceutical Bacchus-D

Lee Heebok; Yoo Kyung Kim

The Korean Journal of Advertising | 2009

A Case Study on Brand Image Strategy of use Company PR for Yuhan-Kimberly

Yoo Kyung Kim; Ildo Choi

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Collaboration

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