Young-Soo Jang

The Influence of Consumer Knowledge on Seafood Attitudes and Purchase Intentions -Focus on Consumers Visiting to Discount Stores-

When it comes to the development of a retail market, it has not only influenced the supply and sales of seafood, but it has also led to considerable changes in consumers` purchasing behavior and purchasing purposes. As consumers` incomes and lifestyles have improved, the tendency to purchase seafood has rapidly changed. In addition, the increase in two-income family incomes that resulted from women`s active participation in society has increased the number of consumers purchasing home meal replacements (HMR) or convenience food rather than original food. With these changes in social-economic background and in consumers` needs, the purchase of seafood is gradually changing. As a result, companies are constructing diverse marketing strategies to satisfy their needs. Companies` marketing strategies have an immediate and vital effect on consumers` purchases of seafood. The most important and fundamental role is providing an opportunity for consumers to choose what to buy by being giving information and knowledge. In this paper, the purchasing behavior of consumers buying seafood will be examined with respect to their knowledge. First, which factors among a diverse range of marketing strategies exerted a significant impact on consumers` objectives and subjective knowledge was examined. Second, the study investigated which knowledge factors were important in influencing attitudes and purchasing purposes based on knowledge level. By comparing and analyzing factors related to consumers` knowledge with respect to seafood purchases, information is provided to inform companies about efficient strategies for marketing tactics.

A Study on the Partnership between Ship Repair Companies and Ship Management Companies

This paper aims to empirically explore how the partnership between the two industries influences on the satisfaction of ship management companies. In addition, this paper intends to provide relevant information to enhance the competitiveness of ship repair companies by revealing the causalities of variations consisting of the partnership between ship management companies and ship repair companies. It revealed what characteristics are embedded in the partnership between ship management companies, and how the consisting factors of this partnership influences on satisfaction throughout prior factors. And this paper explored the variables that influence on the satisfaction of ship repair companies.

Measuring Relative Efficiency of Marine Engine Repair Company Using DEA - Specially located in Yeong-Do GU, Busan

The purpose of this study is to present a new business performance model suitable for marin repair business. For this propose we have used survey datas gathered on several input and output factors from Marine engin repair companies Yeong-Do Gu. Gathering these the survey results we estimated the efficiency of each company through DEA method. The results of the analysis can be summarized as follows ; First, the result of the analysis showed 7 out of 24 DMU are not efficient companies. On the other hand 17 of them are efficient as the efficient output analyzes showed. Second, by analysing the results we could see significant differences between group companies, Ltd with a private companies with share on average efficiency in utilization. Third, two of the private companies are more effective and 6others were selected revisit and interview on the analysis. As a result inefficient DMU compared to efficient DMU and showed that they invest more on manpower in the field of sales and professional managers and techicians. Also, lots of effort devoted in order to standardize production by building capacity and environment management to improve welfare of the workers.