Yu-Shan Chen

Enhance green purchase intentions

Purpose – The purpose of this study is to develop an original framework to explore the influences of green perceived value and green perceived risk on green purchase intentions and to discuss the mediation role of green trust.Design/methodology/approach – This study applies four original concepts – green perceived value, green perceived risk, green trust, and green purchase intentions – to develop an integral model to enhance green purchase intentions. In addition, this research employs an empirical study by means of the questionnaire survey method to verify the hypotheses and to explore its managerial implications. Structural equation modeling (SEM) is applied to verify the research framework.Findings – The empirical results show that green perceived value would positively affect green trust and green purchase intentions, while green perceived risk would negatively influence both of them. Furthermore, this study demonstrates that the relationships between green purchase intentions and their two anteceden...

Green organizational identity: sources and consequence

Purpose – This study aims to develop an original framework of green organizational identity to explore the positive effects of environmental organizational culture and environmental leadership on green competitive advantage through the partial mediator – green organizational identity.Design/methodology/approach – This study proposes an original concept – green organizational identity – to develop an integral framework to enhance green competitive advantage. Structural Equation Modeling (SEM) is applied to verify the research framework.Findings – The results showed that environmental organizational culture and environmental leadership are positively associated with green organizational identity and green competitive advantage. Green organizational identity had a partial mediation effect on the positive relationships between two antecedents – environmental organizational culture and environmental leadership – and green competitive advantage. Companies should enhance their environmental organizational cultur...

Origins of green innovations: the differences between proactive and reactive green innovations

Purpose – The purpose of this paper is to explore the origins of the two types of green innovations: proactive and reactive green innovations.Design/methodology/approach – In order to satisfy the essence of the triangulation in methodology, this study applies a hybrid research method which includes both qualitative and quantitative research to discuss the origins of green innovations based on the two following stages. First, the study uses inductive logic from the perspectives of case study research and grounded theory to build the research framework and selects AU Optronics Corp. (AUO), the worldwide top three manufacturer in the TFT‐LCD industry, as the research object. Second, the study utilizes a questionnaire survey method to test the research framework proposed in the first stage.Findings – This study divides green innovations into two types: proactive and reactive green innovations, because their origins are different. The results show that both of the internal origins – environmental leadership, e...

Towards green trust

Purpose – This study aims to combine the literature on green marketing and relationship marketing into a new managerial framework of green trust. In addition, this study seeks to elaborate the relationships among green perceived quality, green perceived risk, green satisfaction, and green trust.Design/methodology/approach – The research object of this paper focuses on Taiwans consumers who have the purchase experience of information and electronics products. This study undertakes an empirical study by means of the questionnaire survey method. The questionnaires were randomly mailed to consumers who had the purchase experience of information and electronics products. Structural equation modeling (SEM) is applied to test the research framework.Findings – The empirical results indicate that green perceived quality would positively affect green satisfaction and green trust, whereas green perceived risk would negatively influence both of them. In addition, this study points out that the relationships between ...

The determinants of green intellectual capital

Purpose – This study aims to develop an original framework of green intellectual capital to explore the positive effect of corporate social responsibility (CSR) on green intellectual capital through the partial mediator ‐ environmental consciousness.Design/methodology/approach – This study summarizes the concepts of CSR and green management to develop an integral framework to enhance green intellectual capital. Structural equation modeling (SEM) is applied to verify the research framework.Findings – This study utilizes SEM to explore the influences of CSR and environmental consciousness on three types of green intellectual capital – green human capital, green structural capital, and green relationship capital. The empirical results of this study demonstrate that CSR and environmental consciousness have positive effects on three types of green intellectual capital. Besides, this study verifies that environmental consciousness is a partial mediator between CSR and three types of green intellectual capital. ...

Analyzing the nonlinear effects of firm size, profitability, and employee productivity on patent citations of the US pharmaceutical companies by using artificial neural network

This study utilized artificial neural network (ANN) to explore the nonlinear influences of firm size, profitability, and employee productivity upon patent citations of the US pharmaceutical companies. The results showed that firm size, profitability, and employee productivity of the US pharmaceutical companies had the nonlinearly and monotonically positive influences upon their patent citations. Therefore, if US pharmaceutical companies want to enhance their innovation performance, they should pay attention on their firm size, profitability, and employee productivity.

Using neural network to analyze the influence of the patent performance upon the market value of the US pharmaceutical companies

This study applies the artificial neural network technique to explore the influence of quantitative and qualitative patent indicators upon market value of the pharmaceutical companies in US. The results show that Herfindahl-Hirschman Index of patents influences negatively market value of the pharmaceutical companies in US, and their technological independence positively affects their market value. In addition, this study also finds out that patent citations of the American pharmaceutical companies have an inverse U-shaped effect upon their market value.

The nonlinear nature of the relationships between the patent traits and corporate performance

This study utilizes neural network to explore the nonlinear relationships between corporate performance and the patent traits measured from Herfindahl-Hirschman Index of patents (HHI of patents), patent citations, and relative patent position in the most important technological field (RPPMIT) in the US pharmaceutical industry. The results show that HHI of patents and RPPMIT have nonlinearly and monotonically positive influences upon corporate performance, while the influence of patent citations is nonlinearly U-shaped. Therefore, pharmaceutical companies should raise the degrees of the leading position in their most important technological fields and the centralization of their technological capabilities to enhance corporate performance.

Using patent analysis to explore corporate growth

This study applies patent analysis to discuss the influences of the three aspects of patent trait—a firm’s revealed technology advantage in its most important technological field (RTAMIT), relative patent position in its most important technological field (RPPMIT), and patent share in its most important technological field (PSMIT)—upon corporate growth and discusses the moderation effect of relative growth rate of its most important technological field (RGRMIT) in the American pharmaceutical industry. The results demonstrate that the three relationships between corporate growth and the three aspects of patent trait are positive, and verify that RGRMIT moderates the three relationships. This study suggests that pharmaceutical companies should enhance their R&D capabilities, the degree of leading position, and concentration of R&D investment in their most important technological fields to increase their growth. Finally, this study classifies the pharmaceutical companies into four types, and provides some suggestions to them.

Using the entropy-based patent measure to explore the influences of related and unrelated technological diversification upon technological competences and firm performance

This study applies the entropy-based patent measure to explore the influences of related technological diversification (RTD) and unrelated technological diversification (UTD) upon technological competences and firm performance. The results show that RTD has a monotonically positive effect on technological competences and UTD has an inverse U-shaped effect on technological competences. Besides, the results demonstrate that the extent of the positive influence of RTD upon technological competences is better than that of UTD upon technological competences. If American pharmaceutical companies would like to adopt technological diversification, this study suggests that they should undertake RTD, rather than UTD. In addition, this study finds out that technological competences mediate the relationship between firm performance and both of RTD and UTD. Although RTD and UTD cannot significantly influence firm performance directly, they can positively affect firm performance indirectly through technological competences.