Yujong Hwang

Investigating enterprise systems adoption: uncertainty avoidance, intrinsic motivation, and the technology acceptance model

Enterprise systems are gaining interest from both practitioners and researchers because of their potential linkages to organizational and individual users productivity. Information systems (IS) researchers have been investigating the implementation and adoption issues of enterprise systems based on the organizational IS management perspectives. However, there are few papers that investigate enterprise systems management and implementation issues based on the informal control mechanisms, although the enterprise systems are control tools in the organization. Specifically, this paper applies Enterprise Resource Planning (ERP) adoption and implementation to the informal controls, such as cultural control and self-control, which can be viewed as a tacit perspective in knowledge management. Uncertainty avoidance and perceived enjoyment are used as informal controls in the ERP implementation in this paper, and are linked to the technology acceptance variables to investigate the relationships among them. Sociotechnical design, organizational control mechanism, knowledge management, and individual motivation are reviewed to support this potential linkage in the model. Field data via the online survey of ERP systems user group (n=101) are analyzed with partial least squares and supported our hypotheses. Uncertainty avoidance cultural control and intrinsic motivation as self-control are the important antecedents of ERP systems adoption. Furthermore, the result helps the systems manager understand that informal controls should be applied to the ERP systems implementation to enhance tacit and social aspects of IS management.

Toward an integrative framework for online consumer behavior research: A meta-analysis approach

The recent failure of a large number of e-tail companies epitomizes the challenges of operating through virtual channels and underscores the need to better understand key drivers of online consumer behavior. The objective of this study is to provide a comprehensive review of the extant information systems (IS) literature related to online consumer behavior and integrate the literature in order to enhance our knowledge of consumer behavior in electronic markets and provide clear directions for future research. This paper introduces a framework that integrates research findings across studies to develop a coherent and comprehensive picture of the online consumer behavior research conducted in the IS field. The integrative framework proposes system quality, information quality, service quality, and vendor and channel characteristics as key factors that impact online consumer behavior, achieving their effects by altering the perceptions of usefulness, ease of use, trust, and shopping enjoyment.

The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation

For e-commerce designers and human-computer interaction researchers, electronic commerce (e-commerce) systems adoption factors and the moderating effects of gender are important topics. Even though there are research endeavors to explain e-commerce systems adoption, one of the main questions to be answered is regarding the normative and affective factors based on the theory of reasoned action and self-determination theory. In this paper, social norms, perceived enjoyment, and their relationships to intention to adopt an e-commerce system are tested (n=322). Furthermore, the moderating effects of gender are tested based on the sociolinguistic literature. As expected, the influence of social norms is stronger in the female group while the influence of enjoyment is stronger in the male group. Theoretical and practical implications of these findings are discussed in the paper.

Investigating the moderating role of uncertainty avoidance cultural values on multidimensional online trust

Building online trust and understanding its relationship to online customer purchase decision making is important to e-commerce companies. We decided to investigate the moderating role of uncertainty avoidance on the relationship between subjective norms and online trust (integrity, ability, and benevolence) as well as purchase intention on a model we had developed. We generated a questionnaire and first pilot tested it (n=116), and then modified it before performing the main test of our model (n=209). Specifically, trust (cognition and affect based) was adapted to better understand social and cultural factors in online customer behavior. Uncertainty avoidance was found to moderate the relationships between subjective norms and two dimensions of cognition-based trust, (integrity and ability). Benevolence, however, was not found to have any relationship to cultural values or purchase intention. Normative influence on ability belief about the website was significant only when the online consumer had a high sense of uncertainty avoidance. Theoretical and practical implications of these findings are discussed.

An empirical study on trust in mobile banking

Trust is essential for Mobile Banking (MB) adoption and usage. MB technology has the potential to improve peoples quality of life and to bring efficiency to banks. In this paper, MB trust was addressed in Brazil, a developing country that has an enormous potential for expansion of banking services. We used Confirmatory Factor Analysis and Structural Equation Modeling to analyze the database, which was composed of 1077 questionnaires. In this study sample, determinants of trust had similar behavior when compared to determinants of trust previously pointed out in the literature. Our discussion indicated a kind of information asymmetry that could be mitigated in order to build trust in MB and promote its adoption. However, we observed a negative relationship between trust in MB and undergraduate course area (dummy variable for undergraduate courses in technology). The inclusion and analysis of this new variable, especially in developing countries, may contribute with the literature on MB adoption. We studied mobile banking trust in Brazil where has a high potential for expansion of banking services.We analyzed the database, which was composed of 1077 questionnaires using structural equation model.We found the information asymmetry for trust in mobile banking and promote its adoption.We observed a negative relationship between trust and undergraduate course area.Theoretical and practical implications are discussed in the paper.

Research reportAn empirical study on trust in mobile banking: A developing country perspective

Trust is essential for Mobile Banking (MB) adoption and usage. MB technology has the potential to improve peoples quality of life and to bring efficiency to banks. In this paper, MB trust was addressed in Brazil, a developing country that has an enormous potential for expansion of banking services. We used Confirmatory Factor Analysis and Structural Equation Modeling to analyze the database, which was composed of 1077 questionnaires. In this study sample, determinants of trust had similar behavior when compared to determinants of trust previously pointed out in the literature. Our discussion indicated a kind of information asymmetry that could be mitigated in order to build trust in MB and promote its adoption. However, we observed a negative relationship between trust in MB and undergraduate course area (dummy variable for undergraduate courses in technology). The inclusion and analysis of this new variable, especially in developing countries, may contribute with the literature on MB adoption. We studied mobile banking trust in Brazil where has a high potential for expansion of banking services.We analyzed the database, which was composed of 1077 questionnaires using structural equation model.We found the information asymmetry for trust in mobile banking and promote its adoption.We observed a negative relationship between trust and undergraduate course area.Theoretical and practical implications are discussed in the paper.

Creating synergy with a clicks and mortar approach

With the luxury of 20–20 hindsight, it has become increasingly clear that the Midas touch exhibited by virtual entities was reflective of an irrational exuberance. It was only a few years ago that the dot coms were extolled while the brick and mortars saddled with “burdensome” physical assets, and were ridiculed for being late in the e-commerce game. The pure plays drew visitors and increased revenue growth, but they couldn’t keep them loyal or improve the bottom line. Now, in the years following the dot-com collapse, successful firms are focusing on something new and yet far more traditional—creating lifetime customer value. This value doesn’t create a separate e-commerce appendage to the traditional firm nor does it assume that pure digital firms are the best way to capitalize on the Internet. In other words, it does not demarcate between the physical and virtual worlds, but strategically ties them together into a seamless customer experience. Generally referred to as the Clicks and Mortar model (CAM), companies are working on exploiting synergies between physical infrastructure and virtual channels to provide better service to customers. Although, the CAM approach poses many challenges like managing channel gaps, integrating processes, managing different cultures, and retaining flexibility, recent opinion is tilted towards their likelihood of success [2]. So, it is important for companies to understand the strategic options for synergy between channels and how it can be profitably leveraged. Both traditional and Internet based companies have taken initiatives in utilizing integration strategies to enhance customer value. Pure plays are adopting multiple approaches in penetrating into the physical channel [1]. Bluemercury.com, a company that sells cosmetics online, has opened multiple stores to create physical presence. Art.com is banking on catalogs and has opened kiosks in shopping malls to pursue multi channel strategy. On the brick and mortar side, Lids a hat specialty store

Exploring Online Transaction Self-Efficacy in Trust Building in B2C E-Commerce

This study offers insight into whether trust-building and purchase intention can be affected by incorporating a motivational factor such as self-efficacy into online consumer trust-building. Previous e-trust study has illuminated individual online consumer trust in e-commerce as the outcome of a subjective judgment mechanism. In an effort to expand understanding of trust-building, self-efficacy, an important factor in explaining motivation of individual judgments and behaviors, has been incorporated into the domain of business-to-consumer (B2C) e-commerce. To overcome the limitation of the introduction of self-efficacy attempted in existing information system study, domain-specific self-efficacy has been introduced in the online purchases situation, and the relationship between general self-efficacy and situation-specific self-efficacy also has been taken into consideration. Results show that online transaction self-efficacy, as proposed and used as a situation-specific self-efficacy, affects trust in the online vendor and positively influences an individual online consumer’s purchase intention.

Relating motivation to information and communication technology acceptance

Motivational factors of Performance Expectancy and Perceived Enjoyment are examined.Presence of negative effect between intrinsic and extrinsic motivation is conditional.Controlled extrinsic motivation undermines intrinsic motivation that precedes it.Autonomous extrinsic motivation augments such intrinsic motivation. Despite a large body of research on motivation in psychology, few in information systems have related it to the information and communication technology acceptance research. This study investigates the relation between the Self-Determination Theory of Motivation and the Unified Theory of Acceptance and Use of Technology (UTAUT) Model and confirms significant relationship across the two theories. In addition, this study investigates the effect of time sequential introduction of different types of motivation and finds the presence of the negative effect between intrinsic and extrinsic motivation is conditional on the type of extrinsic motivation. Controlled extrinsic motivation undermines intrinsic motivation that precedes it, but autonomous extrinsic motivation augments such intrinsic motivation. Implications of these findings are discussed.

The effects of perceived enjoyment and perceived risks on trust formation and intentions to use online payment systems

Electronic payments systems (EPS) still have a low adoption rate in Arabic countries.We study EPS in Kuwait using a trust-based model.We find customer trust and enjoyment influence Kuwait EPS adoption.We find risk has no influence on EPS adoption.Enjoyment, third-party seals, familiarity, trust propensity, and personal innovativeness positively influence trust. Although there is a large body of research on trust in e-commerce, a crucial gap is that extant studies have not examined the role of perceived enjoyment on trust in the presence of risk perception in Arab countries. In this paper, an online trust model is presented that exhibits the impact of four external factors (personal innovativeness, propensity to trust, familiarity, and presence of third-party seals) on the intention to use an online payment via the mediation of three endogenous variables (enjoyment, risk, and customer trust). The data was collected from Kuwait, an Arab country, with a mixed of data collection survey methods of 150 online questionnaires and 200 paper-based questionnaires. The data was then analyzed using partial least squares (PLS) regression. The findings revealed that customer trust and enjoyment are two important drivers of the online payment adoption, which neutralized risk perceptions. This study discusses these results as well as research and a managerial perspectives that could assist in enhancing online payment acceptance in Kuwait.