Yuki Yano

Quantitative Analyses of the Economies of Sequence: The Impact of New Airport Construction on Tourism Industry Growth—A Case Study of Hong Kong and Singapore

The authors explore what role (the opening of) an international airport plays in the creation of tourism clusters and what impact it has on the economy, using Hong Kong and Singapore as case examples. The process of development of the international airports and tourism industry clusters in the two countries is reviewed, and the trend in average annual rates of increase in the number of tourists and tourism revenue as well as tin gross domestic product growth rate is surveyed. Using the Granger causality test, the authors carry out a statistical analysis of tourism revenue and economic growth (gross domestic product growth rate) in Hong Kong and Singapore to explain how the two are causally related.

Consumer Perception and Understanding of Vegetables Produced at Plant Factories with Artificial Lighting

Plant factories with artificial lighting (hereafter PFALs) garner considerable attention around the world as a way to solve problems related to agriculture, resources, and the environment. Although many companies in various regions have entered the PFAL business, they are faced with numerous technical and business challenges. Although many studies have been undertaken on technical issues concerning PFALs, only a few have been on the business and management aspects, including marketing. However, to succeed in business, understanding consumer perceptions and needs regarding PFALs and their products is essential. This chapter provides a summary of recent studies carried out in Japan and Hong Kong that attempt to explore consumers’ awareness, perceptions, and understanding of leaf vegetables produced at PFALs. These studies also attempt to identify the factors that influence consumers’ impressions of PFAL-produced vegetables. Moreover, the chapter contains a brief discussion of the potential demand for the products and the critical importance of marketing activities, such as market research and promotions, and education for the steady development of the PFAL industry.