Yves Evrard
HEC Paris
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Publication
Featured researches published by Yves Evrard.
Journal of Business Research | 1996
Yves Evrard; Philippe Aurier
Abstract The purpose of this article is to identify the components of the person-object relationship. We integrate into a structural model the main dimensions of the durable relationship that results from the interaction between a consumer and a product or service through cumulative consumption experiences. The conceptual framework includes several theoretical domains: the functions of consumption, involvement, the experiential approach of consumption, and consumer satisfaction. An empirical example focusing on movie consumption is presented.
Journal of Arts Management Law and Society | 1997
Yves Evrard
(1997). Democratizing Culture or Cultural Democracy? The Journal of Arts Management, Law, and Society: Vol. 27, No. 3, pp. 167-175.
Economics Papers from University Paris Dauphine | 2003
Bernard Pras; Yves Evrard; Elyette Roux
Recherche et Applications en Marketing (French Edition) | 2004
Philippe Aurier; Yves Evrard; Gilles N'Goala
Revue française du marketing | 1993
Yves Evrard
Post-Print | 2003
Bernard Pras; Yves Evrard; Elyette Roux
Economics Papers from University Paris Dauphine | 2009
Yves Evrard; Bernard Pras; Elyette Roux; Pierre Desmet; Anne-Marie Dussaix; Gary L. Lilien
Archive | 1982
Yves Evrard; R. Zisswiller
ACR North American Advances | 1998
Yves Evrard; Luiz Henrique Boff
Archive | 1976
Yves Evrard; Patrick Le Maire
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