Zahariah Mohd Zain
Universiti Teknologi MARA
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Publication
Featured researches published by Zahariah Mohd Zain.
ieee symposium on humanities science and engineering research | 2012
Zahariah Mohd Zain; Irfah Najihah Basir Malan; Nik Muhammad Faizal Nik Mohd Ali
This study seeks to explore the factors which cause consumers to switch between banks in the banking industry. A motivation of study comes from the prevalent of switching behavior among banking consumers. For instance, a lack of adoption of new services offered in banking services by customers is one of the important risks in the modern banking. Lack of attention to this risk may lead to serious financial harms and failures. This kind of study is a relatively unexplored research issue and investigation needs to be made specifically from a developing country such as Malaysia, provides interesting evidence on this aspect of banking services. A survey is conducted in this study and the number of respondents was about 100 customers. The key findings show that bank switching is strongly influenced by three types of incident; pricing, inconvenience and core service failures; with pricing being more influential.
international conference on innovation management and technology research | 2012
Zahariah Mohd Zain; Yaacob Anas; Faridah Hassan; Habibah Lehar; Sofian Shamsuddin
SMEs in Malaysia have played a very important role in the Malaysian economy. SMEs provide an opportunity for Bumiputera SMEs particularly in Malaysian food industry. However, Bumiputera SMEs in the Malaysian food industry are still facing several challenges. So, this study aims to identify the challenges, opportunities and performance faced by Bumiputera SMEs in Malaysian food industry. Besides that, this study examines the general overall appraisal of the business performance and competitiveness of SMEs in the Malaysian food industry. Stratified random sampling according to the sectors is conducted to select 500 samples from the population. The findings of this study is not only offer an extension to the existing theory in entrepreneurial area but also provide some guidelines to the Bumiputera SMEs in achieving performance in the Malaysian food industry.
Archive | 2016
Shahariah Asmuni; Jamaliah Mhd. Khalili; Nur Bashirah Hussin; Zahariah Mohd Zain; Nor’ Aisah Ahmad
This paper highlights the socio-demographic factors influencing Malaysian households on their consumption of fresh fruits in general and tropical fresh fruits in particular. The data used is the national household expenditure survey data for the period of 2009/2010. Fresh fruit choices of households indicate high preference for temperate fruits and tropical fruits that are partially imported. An ordinary least squares regression estimate indicates that fresh fruit purchases are significantly and positively influenced by an elderly household head, number of members in a household, level of education of household head, an urban household and household located in the East Coast region of Peninsular Malaysia. Further estimation is carried out using the binary logistic regression model on those preferring tropical fresh fruits among fresh fruit buyers. Results indicate similar findings on regional factor. Tropical fresh fruit consumption is also affected by age of household head, number of people in a household and household head being a male and a blue-collar worker. White-collar workers and urban dwellers, particularly those in the Central and Southern regions, are less likely to purchase tropical fresh fruits. Policies should consider the above socio-demographic factors if the local fresh fruit industry is to be successfully promoted.
ieee symposium on humanities, science and engineering research | 2012
Zahariah Mohd Zain; Irfah Najihah Basir Malan; Nik Muhammad Faizal Nik Mohd Ali
This study seeks to explore the factors which cause consumers to switch between banks in the banking industry. A motivation of study comes from the prevalent of switching behavior among banking consumers. For instance, a lack of adoption of new services offered in banking services by customers is one of the important risks in the modern banking. Lack of attention to this risk may lead to serious financial harms and failures. This kind of study is a relatively unexplored research issue and investigation needs to be made specifically from a developing country such as Malaysia, provides interesting evidence on this aspect of banking services. A survey is conducted in this study and the number of respondents was about 100 customers. The key findings show that bank switching is strongly influenced by three types of incident; pricing, inconvenience and core service failures; with pricing being more influential.
ieee symposium on humanities science and engineering research | 2012
Zahariah Mohd Zain; Irfah Najihah Basir Malan; Nik Muhammad Faizal Nik Mohd Ali
This study seeks to explore the factors which cause consumers to switch between banks in the banking industry. A motivation of study comes from the prevalent of switching behavior among banking consumers. For instance, a lack of adoption of new services offered in banking services by customers is one of the important risks in the modern banking. Lack of attention to this risk may lead to serious financial harms and failures. This kind of study is a relatively unexplored research issue and investigation needs to be made specifically from a developing country such as Malaysia, provides interesting evidence on this aspect of banking services. A survey is conducted in this study and the number of respondents was about 100 customers. The key findings show that bank switching is strongly influenced by three types of incident; pricing, inconvenience and core service failures; with pricing being more influential.
International Business Research | 2009
Syed Shah Alam; Zaini Abdullah; Noormala Amir Ishak; Zahariah Mohd Zain
Procedia - Social and Behavioral Sciences | 2014
Azlin Shafinaz Arshad; Amran Rasli; Afiza Azura Arshad; Zahariah Mohd Zain
Journal of ASIAN Behavioural Studies | 2017
Shahariah Asmuni; Jamaliah Mohd. Khalili; Zahariah Mohd Zain
Procedia - Social and Behavioral Sciences | 2012
Shahariah Asmuni; Jamaliah Mhd. Khalili; Zahariah Mohd Zain
Procedia - Social and Behavioral Sciences | 2015
Shahariah Asmuni; Nur Bashirah Hussin; Jamaliah Mhd. Khalili; Zahariah Mohd Zain