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Zaiton Osman

Universiti Malaysia Sabah

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Publication

Featured researches published by Zaiton Osman.

Asian Social Science | 2015

Purchase Behaviour in Advergame and the Effect of Brand Attitude as a Mediator

Azaze-Azizi Abdul Adis; Hyung-Jun Kim; Mohd Rizwan Abdul Majid; Zaiton Osman; Izyanti Awang Razli; Grace Phang Ing

Asian Social Science | 2016

Retirement Planning & Job Satisfaction: Cushion to Avoid Bridge Employment?

Zaiton Osman; Azaze-Azizi Abd Adis; Izyanti Awg Razli; Mohd Rizwan Abd Majid; Imbarine Bujang

Malaysian Journal of Business and Economics (MJBE) | 2017

Motivation Factors in Engaging into Bridge Employment: A Preliminary Study

Zaiton Osman; Grace Phang; Izyanti Awg Razali

Archive | 2016

Amer Azlan et al (PEREKA 2015)

Amer Azlan Abdul Jamal; Wijaya Kamal Ramlan; Rosle Mohidin; Zaiton Osman

Malaysian Journal of Business and Economics (MJBE) | 2016

Antecedents to Consumer Intention to Buy Luxury Brands

G. I. Phang; Azaze-Azizi Abdul Adis; Zaiton Osman

World Academy of Science, Engineering and Technology, International Journal of Economics and Management Engineering | 2015

The Relationship between Brand Recall and Brand Attitude in Advergame

Azaze-Azizi Abdul Adis; Hyung Jun Kim; Mohamad Rizwan Abdul Majid; Zaiton Osman; Izyanti Awang Razli

Archive | 2015

The impact of character presence and entertainment value on brand recall and brand attitude in advergame

Hyung Jun Kim; Grace Phang Ing; Mohd Rizwan Abdul Majid; Zaiton Osman; Izyanti Awang Razli

Archive | 2015

The effects of social influence and financial literacy on savings behaviour: a study on college students in Kota Kinabalu, Sabah

Amer Azlan Abdul Jamal; Wijaya Kamal Ramlan; Mohd Rahimie Abdul Karim; Rosle Mohidin; Zaiton Osman

Journal of Sustainable Development | 2015

Mediation Role of Attitude towards Product Placement in Social Media

Azaze-Azizi Abdul Adis; Grace Phang Ing; Zaiton Osman; Izyanti Awang Razli; Yi Xuan Pang; Stephen Laison Sondoh; Mohd Rizwan Abdul Majid

European Journal of Business and Management | 2013

Bridge Employment: The Moderating Effect of Job Satisfaction on Retirement Planning.

Zaiton Osman; Ismail Ahmad; Rosle Mohidin; Lim Thien Sang

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Collaboration

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Azaze-Azizi Abdul Adis

Universiti Malaysia Sabah

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Izyanti Awang Razli

Universiti Malaysia Sabah

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Rosle Mohidin

Universiti Malaysia Sabah

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Amer Azlan Abdul Jamal

Universiti Malaysia Sabah

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Grace Phang Ing

Universiti Malaysia Sabah

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Mohd Rizwan Abdul Majid

Universiti Malaysia Sabah

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Hyung Jun Kim

Chungnam National University

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G. I. Phang

Universiti Malaysia Sabah

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Mohd Rahimie Abdul Karim

Universiti Malaysia Sabah

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Stephen Laison Sondoh

Universiti Malaysia Sabah

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