Zhang Xuecheng

On influence of CRM on enterprise performances

This paper analyzes CRM(Customer Relation Management), enterprise performances and performance evaluation theory firstly. Then by using BSC(Balanced Scored Card) and traditional financial performance evaluation method and CRM, the paper puts forward the new evaluation system which can improve enterprise evaluation level, discusses the influence of CRM on enterprise performance. At last, the paper summarizes the strategy which will enhance enterprise performance through improving CRM level, describes the concrete operation methods of every link.

Study of the Internet-based supply chain management application

This paper analyzes the materials flow, information flow, payments flow and returned items flow of supply chain management firstly. Then the paper discusses the key supply chain management processes in SCOR (Supply Chain Operations Reference model) which is supported by SCC (Supply-Chain Council) and analyzes the use of information quality in SCM. At the same time, the paper studies the main functions of Supply chain planning and Supply chain planning sub-systems of SCM, analyzes the global SCM based Internet, Internet-driven supply chain model, Push-Based and Pull-Based SCM Models. At last, the paper summarizes the business value of SCM system in Internet time.