Zulkipli Ghazali

An integrated model of corporate brand experience and customer value co-creation behaviour

Purpose – The purpose of this paper is to investigate the influence of corporate brand experience (CBE) on customer value co-creation attitude and behaviour (CVCCA and CVCCB). By integrating congruity theory with the theory of reasoned action, the study proposes an integrated model for developing CVCCB in a retailing context. Design/methodology/approach – Structural Equation Modelling, using AMOS software was conducted using a sample of 711 respondents from four hypermarkets located in five Malaysian states. Findings – The research findings indicate that CBE plays a significant role for developing customer attitude and behaviour of value co-creation activities. Results show that CBE has a strong positive influence on CVCCA and subjective norms (SN) which further lead to CVCCB. SN were found to be a partial mediator between CBE and CVCCA. CVCCA was found to be a partial mediator between SN and CVCCB. Full mediation of CVCCA and SN between CBE and CVCCB is confirmed. Originality/value – The research contrib...

Corporate sustainability practices among Malaysian REITs and property listed companies

Purpose – The purpose of this paper is to examine the implementation of corporate sustainability (CS) practice by Malaysian Real Estate Investment Trusts (REITs) and property listed companies, following the three dimensional (economic, environmental, and social) framework of CS. Design/methodology/approach – A quantitative content analysis procedure was undertaken using 113 reports, including 23 REITs and 90 property companies. For the data collection company websites, annual reports, corporate social responsibility (CSR), and sustainability reports were employed. The global reporting initiative (GRI), reporting framework was used for data collection and recording. The content analysis examined the level of disclosures for three dimensions of sustainability, namely economic, social and environmental. Findings – The content analysis indicates that the majority of companies among the sample have their social responsibility and sustainability strategies for the satisfaction of stakeholders and legitimizing f...

Psychosocial risks: Health and wellbeing of workers in petrochemical industry of Malaysia

Globally, there is an ongoing effort for all the working population to provide them with safe and healthy workplace environment. World Health Organization has disseminated the goal of promoting health in the work place by controlling the psychosocial risks at work in their global plan of action 2008-2017. Yet, WHO finds that the limited focus on psychosocial and work related stress creating deteriorating effect on safety, health and risks associated with the workplace environment within and amongst countries. Copenhagen psychosocial work environment factors will be used in this proposed study to hypothesize the relationship between psychosocial risks and its effect on health and wellbeing with the help of job demands-resources theory. Mixed methods approach i.e. qualitative and quantitative methods of data collection and/or analysis will be used for this study to attain and achieve a range of outcomes. To the best of researchers knowledge this is the first proposed study where biomarker (blood pressure) is going to be used to measure the health and well-being in public health perspective in relation to psychosocial workplace factors in the petrochemical industry of Malaysia.

Construction and validation of customer value co-creation attitude scale

The purpose of this research is to develop a scale for measuring customer value co-creation attitude (CVCCA).,Scale development procedures are used for item generation, item purification and validation. Two studies are conducted. In Study 1, exploratory and confirmatory factor analysis is used to generate and confirm the factorial structure of the CVCCA construct. Study 2 validates the scale on a large field sample.,The study develops a new scale for measuring CVCCA. Results suggest that CVCCA is a higher-order construct comprising three dimensions: interaction attitude, knowledge sharing attitude and responsive attitude. Additionally, experiential value significantly predicts CVCCA, which subsequently leads to customer value co-creation behaviour confirming nomological validity of the scale.,The CVCCA scale should be of interest for researchers in exploring factors and outcomes of CVCCA. The scale is useful to managers who are interested in measuring their customers’ co-creation of value attitude and their willingness to engage in value co-creation behaviour.,This is the first scale using the service logic of marketing lens. The scale is found to be a valid and reliable tool to measure customer attitude to engage in value co-creation.

Extrinsic experiential value as an antecedent of customer citizenship behavior

The research on customer citizenship behavior is getting much attention in service marketing literature. However, past researches in finding antecedents of customer citizenship behavior are limited to intrinsic value while the role of extrinsic value in customer citizenship behavior is largely ignored. The aim of this study is to fill this gap by investigating the effect of extrinsic experiential value on customer citizenship behavior. The data was collected from 800 customers of four hypermarkets located in five states of Malaysia. The covariance-based structural equation modeling approach was used to analyze the data. Findings indicate that extrinsic value has significant and positive impact on all four dimensions (feedback, helping, advocacy, tolerance) of customer citizenship behavior. The findings suggest that extrinsic value, that is, customer return on investment and service excellence, are important source for developing customer citizenship behavior. Therefore, there is dire need to focus on extrinsic value to achieve customer citizenship behavior which will subsequently lead to gain competitive advantage.

Environmental sustainability: Carbon emission reduction strategies and reporting among Malaysian construction companies

Firms response to environmental sustainability has increasingly become important to business research and practices over the past decades. The rapid depletion of natural resources, climate change, and concentration on greenhouse gas emissions grabbed much of the attention of regulators, researchers, academia and practitioners around the world. This paper focuses on Malaysian construction sector which has low status of CO2 emissions as evidenced in a sample of 32 companies from 2011 to 2013. The content analysis procedure of the annual reports for the sample companies revealed that most of the companies are committed towards environmental sustainability but only few disclose their efforts for CO2 emissions. Moreover, most of their disclosures are superficial and repetitive in nature for the sake of reporting only which have no practical value. Thus, this paper strongly recommends the implementation of effective strategies and taking further practical steps to mitigate CO2 emissions in the Malaysian sector. The paper has implications for researchers, academia, regulatory bodies and practitioners. The paper also fills the exhibited gap in literature.

Does Psychosocial Work Environment Factors Predict Stress and Mean Arterial Pressure in the Malaysian Industry Workers

Psychosocial risks are considered as a burning issue in the Asia-Pacific region. The aim of this study was to investigate the impact of psychosocial work environment factors on health of petrochemical industry workers of Malaysia. In lieu to job demands-resources theory, significant positive associations were found between quantitative demands, work-family conflict, and job insecurity with stress, while a significant negative association of role clarity as a resource factor with stress was detected. We also found that quantitative demands were significantly associated with the mean arterial pressure (MAP). Multistage sampling procedure was used to collect study sample. Structural Equation Modeling was used to identify relationship between the endogenous and exogenous variables. Finally, the empirically tested psychosocial work environment model will further help in providing a better risk assessment in different industries and enterprises.

Sources of conflict and conflict management styles in temporary work environment: a case of plant turnaround maintenance workers

This study explored common sources of conflict during plant turnaround maintenance (TAM) project and the intensity of these conflicts. Also examined are the conflict management styles used by TAM workers and how these choices are influenced by individual and organisational factors. Data was gathered from 21 petrochemical companies in East and West Malaysia. Results revealed the commonest sources of conflict are conflict over schedule and sequencing of work, communication breakdown and personality issues. Integrating was the most utilised conflict management style and the least used was compromising. The results also highlighted a predictive relationship between organisational and individual factors and conflict management style, reiterating the fact that organisational and individual characteristics contributes to the management of conflict. The findings were discussed in relation to conflict management in stable organisation. The novelty of this study lies in finding the major sources of conflict and conflict management styles in TAM in Malaysia.

Proposing a Quick Assessment Tool for Heavy Vehicle Commercial Drivers’ Fatigue in Oil and Gas Industry of Malaysia

Heavy vehicle commercial drivers possess a vibrant role in the transportation industry. Driver’s fatigue is one of the most important concerns for the transportation business. The extant literature review indicated that many factors are contributing to driver’s fatigue but still, there is a dire need to explore other factors that can influence heavy vehicle driver’s fatigue in the case of Malaysian Oil and Gas Industry. Hence, the study aims to identify the factors contributing to the heavy vehicle driver’s fatigue and develop a quick assessment tool for this Industry. A mix method approach will be used for data collection. We aim to select heavy vehicle drivers as unit of analysis. The findings of the study will contribute to heavy vehicle driver’s fatigue and further enhance the fatigue literature. Identified indicators will be further used to develop a quick assessment tool for the heavy vehicle commercial driver’s fatigue.

Service and Construction Sector of Malaysia: Causality Link (1991-2013)

The number of research studies has been conducted over the importance of service and construction sector in an economy and confirmed that these two sectors are always being closely associated to the aggregate economy and play crucial role in the socio economic development of a country. The objective of this study is to examine the link between the construction and service sector of Malaysia during the last two decades by using time series econometric analysis. The Granger causality approach is used to obtain the objective of the study. The results of the study suggest that there is a uni-directional (one way) association between the service and construction sector in Malaysia i.e. construction sector to service sector. The construction sector plays a significant role to motivate the economic activities of the service sector in Malaysia and the service sector take 6 months (two quarters) to absorb the impact of a shock coming from the construction sector. The results of the study are important and useful for developing future policies for the construction and services sectors of Malaysia. The results are also important and informative for interested parties of the sectors.