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Analytik Jena's international expansion journey: Which markets are their gold mines?
Analytik Jena GmbH+Co. KG, headquartered in Jena, Germany, is a company that provides analytical, biological analysis and optical systems that are used in the fields of industry and science.Since its inception in 1990, Analytik Jena's business scale has been expanding, hiring about 1,000 employees in more than 90 countries and maintaining business relationships in 120 countries.How did this company successfully expand its international market and become a leader in analytical technology?
“Analytik Jena is constantly seeking new business opportunities in the global market, especially in the rapidly growing Asian market.”
Historical Background
Analytik Jena was co-founded by Klaus Belka and Jens Adomat in 1990.At that time, the two former Zeiss employees were mainly responsible for promoting analytical measurement instruments in Thuringia, Saxony and Saxony-Anhart in eastern Germany.In 1994, Analytik Jena acquired a part of its shares in IDC Equipment Development Company for the first time and has since entered the field of laboratory analytical technology.At the end of 1995, Analytik Jena further increased its market share in the instrument business through the acquisition of Carl Zeiss Jena's laboratory analytics technology.
“Analytik Jena quickly became a manufacturing company from a sales company, establishing its analytical instrument business unit.”
Extension Strategy
As the field expands, Analytik Jena not only enters the Eastern and Western European markets, but also begins to grow rapidly in the United States.In the Asian market, especially in China, Analytik Jena's business has been growing.To seize the opportunity in the biotech market, Analytik Jena set up a life sciences business unit and expanded its portfolio through the acquisition of Biometra GmbH, CyBio AG and UVP, LLC.
In 2014, Analytik Jena took over a major company and successfully entered the global market for inductively coupled plasma mass spectrometry (ICP-MS), which further enriched its atomic spectral combination.Analytik Jena has the ability to provide three core technologies to provide a full range of services for trace element analysis.
“Analytik Jena is facing continuous growth and has a significant position in the global analytical technology market.”
Business Model
Analytik Jena's business model revolves around three main business units: analytical instruments, life sciences and technology solutions.The synergy between these business units enables them to provide modern and highly demanding technology.Its analytical instrument business covers quantitative and qualitative analysis of liquids, solids and gases in the environment, food, pharmaceuticals, medical and agricultural fields.
In the life sciences business, Analytik Jena offers a range of solutions for biological analysis.This unit emphasizes the company's biotechnology expertise and provides products that suit a variety of needs, especially the needs of molecular diagnostics and quality analysis.
“Analytik Jena’s success lies in the fact that it provides solutions that adapt to customer needs and ensure the quality and repeatability of laboratory results.”
Global Business Network
Analytik Jena is headquartered in Jena, Germany and has several subsidiaries and offices, including France, the United Kingdom, the United States, China, South Korea and India.In these markets, Analytik Jena not only promotes its own brand products, but also actively seeks cooperation with local companies to further strengthen its market position.
This forward-looking and flexible strategy allows Analytik Jena to stay ahead of the ever-changing global market.Most importantly, through continuous innovation and market expansion, what potential market opportunities will Analytik Jena have in the future that can transform and improve again?
